Analytics & Insights Manager – Influencer Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Analyze and clean data to support client reporting objectives.

• Tailor and uphold dashboards and reporting tools to assess program-specific KPIs, ensuring regular quality assurance checks on the data.

• Perform both quantitative and qualitative research to address client inquiries.

• Create slides, analytical reports, and visual representations to highlight key insights.

• Engage in discussions with clients regarding campaign performance alongside cross-functional teams.

• Provide benchmarks, trends, and additional insights derived from reporting tools.

• Collaborate with account management colleagues to devise paid social strategies and targets.

• Stay updated on paid media products and services across various social platforms.

• Set up and implement paid social campaigns across platforms while coordinating influencer involvement.

• Enhance campaigns to achieve performance objectives.

• Introduce innovative practices and cross-functional processes.

• Create new metrics to demonstrate program effectiveness.

• Publish reports on data trends, industry insights, and thought leadership articles.

⛳️ Requirements

• 3 to 5 years of relevant experience in either agencies or in-house marketing roles.

• Strong strategic and analytical skill set.

• Excellent written communication abilities.

• Comprehensive understanding of the social media landscape and the latest organic and paid social marketing KPIs and processes.

• Proven capability to communicate effectively, particularly among cross-functional teams.

• Proficient in rapidly learning and using new software.

• Ability to distill complex information into a compelling narrative, including visual representations.

• Experience in data analysis, with a strong aptitude for extracting insights from various complex data sets.

• Advanced proficiency in Google Sheets/Excel.

🏝️ Benefits

• Medical, Dental & Vision.

• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance).

• 401k Matching.

• Monthly Work From Home Stipend.

• Remote-First Work Environment.

• Step Up Recognition Program.

• Employee Resource Groups (ERGs) for collective support.

• Virtual & In-Person Events.

• Generous Allotment of Sick Days.

• Birthday Floating Holiday.