Market Intelligence Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Monitor competitors, encompassing their positioning, pricing strategies, product launches, and institutional activities.

• Generate consistent battlecards, competitive analyses, and trend reports across Softplan's operational regions.

• Observe macroeconomic and regulatory trends that influence the market, including public tenders, policies, and advancements in the government technology sector.

• Formulate market research questions for the Product team, converting business hypotheses into objective, testable inquiries.

• Assist Product teams in developing roadmaps and conducting discovery through market evidence, benchmarks, and opportunity assessments.

• Engage in Product rituals, such as discovery and prioritization, advocating for market and competitive perspectives.

• Lead qualitative research in collaboration with the Customer Success (CS) team, outlining interview guides, hypotheses, and analysis criteria.

• Integrate insights from CS into market intelligence, identifying trends related to customer churn, expansion, objections, and perceived value.

• Implement a recurring customer feedback process to guide Marketing, Product, and Sales strategies.

• Establish a recurring feedback loop with the Marketing, Product, and Sales teams, incorporating findings into strategic reports.

• Transform quantitative and qualitative data into compelling narratives and actionable recommendations for leadership.

• Aid in crafting positioning statements, key messaging, and sales arguments grounded in market evidence.

• Contribute market insights to executive presentations.

⛳️ Requirements

• Significant experience in market intelligence, research, product marketing, or related domains.

• Proficiency in qualitative research methodologies, including the development of interview guides, conducting interviews, and thematic analysis.

• Familiarity with quantitative research methodologies, including surveys and data dashboards.

• Experience in B2B or B2G contexts is advantageous.

• Capability to collaborate effectively across technical Product teams, Customer Success relationship teams, and Marketing/Sales business units.

• Strong structured thinking abilities.

• A natural curiosity for analytical exploration.

• Excellent executive communication skills, with the capacity to distill complex data into clear recommendations.

🏝️ Benefits

• Meal or food allowance.

• Health and dental insurance.

• Home office allowance.

• Profit-Sharing and Results-Based Bonus Program.

• Setup Kit voucher.

• Life insurance.

• Birthday day off.

• Health and wellness promotion program.

• Partnerships and discounts.

• Diversity and inclusion support.