Market Development Manager

This is a fully remote position, open to applicants in Connecticut, +2 more states.

📋 Description

• Enhance market presence and brand loyalty for Generac's residential ecosystem solutions within the designated territory.

• Identify new business prospects and transform solar and generator installers into Generac clients.

• Promote the resale of Generac PWRmicro solar, PWRcell 2 energy storage systems, home standby generators, and ecobee smart thermostat products.

• Formulate and implement strategic regional customer development plans.

• Encourage product adoption through Generac's established distribution network.

• Locate, engage, and convert solar, storage, and generator installation firms.

• Design and execute sales strategies to optimize market share and profit margins.

• Broaden the customer base by discovering new partners and creating customer opportunities.

• Develop and maintain a pipeline of key account opportunities, focusing on 80% new account development and 20% account management.

• Establish and nurture relationships with key accounts and internal support teams.

• Keep precise sales records, CRM entries, and activity logs for forecasting and performance assessment.

• Collaborate with sales and business leadership on strategic plans that align with key account growth initiatives.

• Provide market insights and competitive intelligence to sales and business leadership.

• Consistently follow up on opportunities to ensure timely closures.

• Coordinate with Generac sales team members regarding account acquisition and support.

⛳️ Requirements

• Bachelor's Degree in Business, Marketing, or Engineering, or equivalent experience.

• 4 years of experience in the solar industry.

• Willingness to travel 30-60% of the time.

• Background in residential energy storage.

• Experience in business-to-business sales.

• Proven track record of selling to C-suite executives and key decision-makers at large corporations.

• Familiarity with the two-step distribution model.

• Experience navigating RFP purchasing processes, from bid to award to successful closure.

• Ability to identify key market indicators and significant prospects using third-party tools such as OHM Analytics and Wood Mackenzie.

• Skills in identifying, engaging, and converting solar, storage, and generator installation companies.

• Experience in sales strategy, pipeline development, CRM, forecasting, and competitive intelligence.

🏝️ Benefits

• Equal opportunity employment.

• Remote work arrangement.