Market Activation Analyst, Health Plans – Health Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform macro-level evaluations of the healthcare market utilizing third-party data platforms and analytical tools.

• Integrate market trends to guide the corporate strategy and geographic expansion, as well as payer contracting priorities.

• Assess payer density, reimbursement frameworks, and local healthcare regulations to uncover market entry possibilities.

• Create and tailor market-specific activation playbooks.

• Analyze markets and conduct competitive assessments to identify potential clinical partners and opportunities for network integration.

• Collaborate with commercial, clinical operations, and business development teams on market entry strategies.

• Manage and uphold quantitative models related to market activation Top-of-Funnel and Care Starts.

• Monitor KPIs from market entry and provider engagement through patient onboarding and active care starts.

• Refine forecast models to enhance lead generation, funnel efficiency, and revenue predictability.

⛳️ Requirements

• Over 3 years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or a rapidly growing healthtech organization.

• Proficient quantitative and analytical capabilities using Excel, Google Sheets, SQL, or BI tools such as Tableau/Looker.

• Demonstrated experience in structuring and manipulating extensive third-party datasets, including IQVIA, Definitely Health, or CMS/claims data.

• Hands-on experience in building and sustaining conversion, pipeline, or top-of-funnel operational models.

• Comprehensive understanding of US healthcare delivery models, health plan reimbursement mechanisms, health system operations, and provider profiling.

• Strong skills in narrative synthesis and slide creation to convert complex market data into clear, actionable executive playbooks.

• Bachelor's degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative discipline.

🏝️ Benefits

• Extensive healthcare benefits including medical, dental, vision, FSA/HSA, life, and disability insurances.

• Access to Lyra for Lyrians; coaching and therapy services.

• Equity in the company through discretionary restricted stock units.

• Competitive paid time off policies, encompassing vacation, sick leave, and company holidays.

• Paid parental leave.

• 401K plan with up to 3% matching.

• Monthly technology allowance.

• Well-being perks and activities.

• Surprise swag.

• Regular community celebrations.