Manager, Tagging and Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Optimize and manage tag placements within tag management systems such as Adobe, GTM, and Tealium.

• Validate data layers to ensure accuracy.

• Oversee release processes effectively.

• Monitor tagging issues, conduct quality assurance, and resolve problems.

• Manage daily interactions with vendors and developers to identify any discrepancies.

• Create and uphold governance frameworks and standards.

• Ensure compliance with privacy and consent regulations.

• Organize internal and external audit reports to guarantee digital tools are tagged for accurate data capture.

• Define measurement requirements and develop tagging specifications.

• Align key performance indicators across internal teams, vendors, and clients.

• Instrument customer journeys for better insights.

• Develop prioritization strategies and roadmaps.

• Train and empower stakeholder teams on tagging standards and best practices.

• Communicate data quality status and defect trends to stakeholders and clients.

• Evaluate server-side tagging and data collection frameworks.

• Assess the trade-offs between building versus buying tag management and data collection solutions.

• Advance privacy and consent architecture.

• Enhance measurement capabilities.

• Foster a culture of data quality and analytics discipline through mentorship.

• Collaborate with the Head of Analytics and Product Development team on strategic planning and roadmap creation.

• Facilitate cross-functional meetings and discussions with stakeholders.

• Provide guidance and decision-making authority concerning tagging standards.

• Engage in organizational goal setting and support departmental objectives.

⛳️ Requirements

• 6-10 years of experience in roles focused on digital analytics, measurement, or data governance.

• At least 2 years of practical experience with GA4 implementation, configuration, and troubleshooting.

• In-depth knowledge of GA4 tagging architecture, events, parameters, and data structures.

• Over 5 years of experience in a tag management system environment like Google Tag Manager.

• Capability to design and implement intricate tagging solutions.

• A Bachelor’s degree is required.

• Demonstrated experience in developing or enforcing data governance frameworks, standards, and compliance protocols.

• Strong project management abilities, including handling multiple vendors and implementation schedules.

• Exceptional communication and presentation skills.

• Experience in retail, e-commerce, or omnichannel environments is preferred.

• Familiarity with web analytics quality assurance/testing methodologies, debugging tools, and data validation practices.

• Strong organizational skills with an emphasis on detail.

• Analytical mindset coupled with problem-solving skills.

• Previous experience in enterprise-level digital transformation or analytics modernization initiatives is preferred.

• Knowledge of additional analytics platforms such as Adobe Analytics is an advantage.

• Understanding of API integrations, data warehousing, or CDP concepts is preferred.

• Certification or advanced training in GA4, GTM, or other related analytics platforms is preferred.

• Familiarity with SQL and relational databases is preferred.

• Experience in an audit or quality assurance role within analytics or digital operations is preferred.

• Willingness to travel domestically up to 5% based on business needs.

• Must be legally authorized to work in the country where employment is offered.

• JD Power does not provide employment sponsorship for this position.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Disability insurance.

• Life insurance.

• Retirement savings programs.

• Paid time off.

• Wellness programs.

• Flexible work arrangements.

• Opportunities for learning and development.