Manager, Programmatic Media

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead the execution of programmatic advertising while managing a team of media specialists.

• Connect strategic media planning with daily operations to enhance brand visibility, foster brand loyalty, and increase pipeline growth.

• Report directly to the Global Director of Integrated Campaigns within the Demand Generation department.

• Mentor and empower the paid media management team to achieve their objectives.

• Collaborate with media agencies, media partners, and internal teams to create digital experiences across EMEA, APJ, and the Americas.

• Oversee and support a team of paid media managers.

• Maintain relationships with media agencies, demand-side platforms (DSPs), ad networks, data providers, and agency partners.

• Drive the end-to-end strategy, launches, testing, and optimization across programmatic, account-based marketing (ABM), display, and paid digital channels.

• Convert go-to-market priorities into unified digital media tactics and audience journeys.

• Perform campaign audits, A/B creative testing, bidding strategy modifications, and audience refinement.

• Own the global programmatic media strategy, execution roadmap, and tactical campaign calendar.

• Manage and optimize the programmatic media budget and its allocation.

• Activate audience lists and create dynamic targeting strategies.

• Take responsibility for campaign reporting, dashboards, and multi-touch attribution analysis.

• Uphold standards for viewability, brand safety, fraud prevention, and privacy compliance.

• Audit ongoing campaigns and DSP setups, establish objectives and key results (OKRs) and performance benchmarks, streamline workflows, and guide career development.

⛳️ Requirements

• 5–8 years of experience in B2B SaaS performance marketing or digital advertising.

• At least 2 years of direct experience in people management.

• Extensive hands-on knowledge of leading DSPs, including The Trade Desk and DV360.

• Familiarity with ABM platforms, such as 6sense and Demandbase.

• Experience with ad tech stacks, including Campaign Manager 360, Google Analytics Pro, verification tools, and DMPs/CDPs.

• Strong skills in marketing analytics and multi-touch attribution models.

• Proficiency with CRM and marketing automation systems, including Salesforce and Marketo.

• Experience with data visualization tools.

• Demonstrated ability to manage, develop, and retain digital marketing talent.

• Excellent communication skills with the capability to articulate digital strategy and complex ad tech performance metrics.

• Ability to comply with U.S. export controls.

🏝️ Benefits

• Target annual bonus of 15% of base salary, based on individual and company performance.

• Monthly Connectivity Plus stipend of $150 to assist with remote work-related expenses.

• Annual $200 reimbursement for home office setup.

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company matching contributions.

• Paid parental leave, caregiver leave, and flexible time off policies.

• Mental health support and wellness reimbursement options.

• Opportunities for career development and education assistance.