Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and execution of paid social initiatives across a diverse portfolio of clients, ensuring that performance aligns with or surpasses efficiency, growth, and budgetary objectives.

• Create and implement optimization and monitoring strategies tailored to specific platforms, particularly Meta Ads.

• Take ownership of the paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs.

• Identify, prioritize, and execute initiatives that have the greatest potential to enhance performance, audience expansion, and meet client goals.

• Collaborate with Client Partners to provide strategic paid social recommendations and facilitate client-facing communications.

• Integrate paid social insights and narratives into client deliverables, such as tactical plans, creative strategies, and business reviews.

• Ensure that all paid social work undergoes thorough quality assurance and is executed accurately while managing client budgets and adhering to brand standards.

• Engage in client calls, reporting sessions, and status meetings as a representative of the client-facing team.

• Coach and mentor team members, aiding in onboarding and developing both technical and strategic paid social skills.

• Formulate growth strategies and achieve measurable results for ambitious brands as part of DEPT®, a Growth Invention company at the nexus of technology and marketing.

⛳️ Requirements

• At least 2 years of practical experience in paid social across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools.

• Advanced knowledge of paid social strategies across the marketing funnel, including audience development, creative testing, and conversion optimization.

• Experience in managing campaigns targeting awareness, consideration, and performance objectives, with a solid understanding of full-funnel activation.

• Proven track record in designing, executing, and analyzing A/B tests across creatives, audiences, and formats to guide optimization and strategy.

• Demonstrated ability to assess performance, extract insights, and present clear optimization recommendations to both internal and external stakeholders.

• Strong analytical and reporting capabilities, with proficiency in Excel and/or dashboarding tools for tracking performance and deriving insights.

• Exceptional written and verbal communication skills, with experience in contributing to client-facing presentations and crafting strategic narratives.

• Experience in mentoring or managing junior team members, fostering skill development, performance improvement, and team engagement.

• Must have authorization to work in the United States, as DEPT® is an E-Verify participant.

🏝️ Benefits

• Comprehensive Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.