Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and execution of paid social initiatives for a diverse client portfolio, consistently achieving or surpassing efficiency, growth, and budget objectives.

• Create and execute platform-specific optimization and monitoring strategies across various platforms including Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.

• Manage the paid social components of client roadmaps, testing plans, dashboards, and quarterly business reviews (QBRs/FBRs).

• Identify, prioritize, and implement initiatives that have the greatest potential impact on performance, audience expansion, and client goals.

• Collaborate with Client Partners to deliver strategic paid social recommendations and communicate effectively with clients.

• Provide paid social insights and narratives that contribute to tactical plans, creative strategies, and business assessments.

• Ensure thorough quality assurance, precise execution, responsible budget management, and compliance with brand standards.

• Engage in client calls and serve as the client-facing representative during reporting calls and status meetings.

• Guide and mentor team members through the onboarding process, account context, and the development of technical and strategic skills.

⛳️ Requirements

• At least 2 years of direct paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and various analytics tools.

• Deep understanding of paid social strategy throughout the marketing funnel, including audience development, creative testing, and conversion optimization.

• Proven experience in managing campaigns across awareness, consideration, and performance goals, with a solid understanding of full-funnel activation.

• Established track record in designing, executing, and analyzing A/B tests for creatives, audiences, and formats.

• Ability to assess performance, extract insights, and provide clear optimization recommendations to both internal and external stakeholders.

• Strong analytical and reporting skills, with expertise in Excel and/or dashboarding tools.

• Exceptional written and verbal communication abilities, with experience contributing to client-facing presentations and strategic storytelling.

• Experience in mentoring or managing junior team members, fostering skill development, performance enhancement, and team engagement.

• Must possess authorization to work in the U.S. (E-Verify/Form I-9).

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• Equal opportunity employer committed to inclusive, barrier-free recruitment and workplace practices.

• Reasonable accommodations available throughout the recruitment process and during employment.

• Engaging work at a company certified as a B Corp.