Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and execution of paid social initiatives for a diverse group of clients.

• Design and implement optimization and monitoring strategies tailored to specific platforms within Meta Ads.

• Take ownership of the paid social aspects of client roadmaps, testing plans, dashboards, and quarterly and follow-up business reviews (QBRs/FBRs).

• Identify, prioritize, and execute initiatives that hold the greatest potential for enhancing performance, audience engagement, and achieving client goals.

• Collaborate with Client Partners to provide paid social recommendations and engage in client-facing communications.

• Provide valuable paid social insights and narratives to inform tactical plans, creative strategies, and business evaluations.

• Ensure thorough quality assurance, precise execution, adherence to client budgets, and compliance with brand standards.

• Engage in client calls, reporting discussions, and status meetings.

• Mentor and coach team members, facilitating their onboarding and the development of technical and strategic paid social skills.

⛳️ Requirements

• A minimum of 2 years of direct experience in paid social across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and various analytics tools.

• An advanced understanding of paid social strategies across the marketing funnel, including audience development, creative testing, and conversion optimization.

• Proven experience in managing campaigns that span awareness, consideration, and performance objectives, with a solid grasp of full-funnel activation.

• Demonstrated ability to design, execute, and analyze A/B tests across different creatives, audiences, and formats.

• Capability to analyze performance metrics, extract insights, and present clear optimization recommendations.

• Strong analytical and reporting capabilities, with proficiency in Excel and/or dashboarding tools.

• Exceptional written and verbal communication abilities.

• Experience in contributing to client-facing presentations and crafting strategic narratives.

• Background in mentoring or managing junior team members.

• Authorized to work in the U.S., with verification through E-Verify.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• An inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations available throughout the recruitment process and during employment.