Manager, Paid Media

This is a fully remote position, open to applicants in India.

📋 Description

• Lead the strategy for paid media and manage budget allocation across various products, regions, languages, audiences, and marketing channels.

• Optimize investments by utilizing metrics such as ROI, CAC, ROAS, LTV, and CPI.

• Create scalable full-funnel strategies that encompass acquisition, consideration, conversion, remarketing, and retention.

• Oversee the strategy, execution, optimization, and performance of campaigns across Google Ads, Google Search, Performance Max, DV360, Meta Ads, Universal App Campaigns, Apple Search Ads, TikTok Ads, and additional platforms.

• Manage campaign setup, targeting, bidding, budgets, creative testing, and continuous optimization.

• Develop strategies for audience segmentation, targeting, remarketing, and lookalike audiences.

• Collaborate with Product and Data teams to identify high-value customer segments and explore growth opportunities.

• Establish and enhance frameworks for paid media measurement and attribution.

• Lead initiatives in attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and full-funnel measurement.

• Analyze performance metrics for campaigns and channels, delivering actionable insights.

• Design and conduct tests across creatives, messaging, landing pages, audiences, bidding strategies, and campaign structures.

• Assess new advertising formats, automation tools, and AI-driven campaign solutions.

• Manage relationships with media agencies, advertising platforms, and external vendors, including their selection, onboarding, negotiation, renewal, and performance oversight.

• Build and oversee a scalable affiliate marketing program, incorporating commission and incentive structures.

• Recruit, develop, and mentor a high-performing paid media team.

• Set goals, KPIs, and performance expectations while enhancing processes and workflows.

• Support and manage remote team members across various locations.

• Provide performance reporting to leadership and stakeholders, focusing on CAC, ROAS, LTV, CPI, conversion rates, revenue, and marketing ROI.

• Present investment strategies, campaign performance data, insights, and recommendations.

• Work in collaboration with Marketing, Data, Engineering, Product, Finance, and Legal teams.

• Ensure compliance of campaigns and measurement practices with legal and privacy regulations.

⛳️ Requirements

• A minimum of 7 years of experience; ideally between 7–12 years in Paid Media, Performance Marketing, Growth Marketing, or related disciplines.

• Extensive experience in developing and executing full-funnel marketing campaigns.

• Proven track record in managing large-scale, multi-channel paid media initiatives.

• Experience in crafting and implementing global media strategies across diverse markets.

• Strong analytical skills with a focus on data-driven decision-making.

• Proficient hands-on experience in Attribution Modeling, Incrementality Testing, Marketing Mix Modeling, Media Measurement, and Full-Funnel Performance Metrics.

• Experience collaborating with cross-functional teams and influencing stakeholders without direct authority.

• Strong negotiation and vendor management capabilities.

• Experience in managing remote teams.

• Experience in selecting and managing external media agencies.

• Hands-on experience with Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, and Looker or other reporting and BI platforms.

• Preferred qualifications include knowledge in Affiliate Marketing, DTC or B2C business models, subscription-based business models, experience with global or international media agencies, familiarity with AI-powered advertising tools, campaign automation, and AI/productivity tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• A positive and inclusive work culture.

• Opportunities for career advancement.