Manager – Paid Media

This is a fully remote position, open to applicants in India.

📋 Description

• Direct and expand paid marketing efforts across international markets

• Create and implement comprehensive paid media strategies throughout the funnel

• Distribute and refine budgets across various products, regions, languages, audiences, and channels

• Enhance investments utilizing ROI, CAC, ROAS, LTV, and CPI metrics

• Take charge of campaign strategy, execution, optimization, and performance on paid media platforms

• Oversee Google Ads, Google Search, Performance Max, DV360, Meta Ads, Universal App Campaigns, Apple Search Ads, TikTok Ads, and additional platforms

• Manage campaign setup, targeting, bidding, budget oversight, creative testing, and optimization

• Develop strategies for audience segmentation, targeting, remarketing, and lookalike audiences

• Strengthen attribution infrastructure and reporting in collaboration with Data and Engineering teams

• Lead attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and comprehensive funnel measurement

• Evaluate performance and convert insights into actionable recommendations

• Supervise media agencies, advertising platforms, and external vendors

• Establish and manage an affiliate marketing program

• Build, nurture, and mentor a paid media team

• Set objectives, KPIs, and performance expectations

• Provide performance reports to leadership and stakeholders

• Collaborate with Marketing, Data, Engineering, Product, Finance, and Legal teams

• Ensure compliance of campaigns and measurement practices with legal and privacy standards

⛳️ Requirements

• 7–12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fields

• Extensive experience in developing and executing full-funnel marketing campaigns

• Demonstrated experience managing large-scale, multi-channel paid media campaigns

• Background in developing and implementing global media strategies across diverse markets

• Strong analytical skills with a focus on data-driven decision-making

• Practical expertise in Attribution Modeling, Incrementality Testing, Marketing Mix Modeling, Media Measurement, and Full-Funnel Performance Metrics

• Experience in collaborating with cross-functional teams and influencing stakeholders without direct authority

• Strong negotiation and vendor management capabilities

• Experience in managing remote teams

• Proficient in selecting and overseeing external media agencies

• Practical experience with Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, and Looker or other reporting and BI platforms

• Experience: 11+ years

• Location: Bangalore

• Job Type: Full-Time

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Comprehensive health and wellness benefits

• Opportunities for professional development and growth

• Flexible working hours and remote work options

• Collaborative and innovative work environment