Manager, Paid Media

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Oversee the multi-million-dollar paid media initiative that propels the commercial pipeline.

• Develop the strategy and implement the plan, manage the budget, collaborate with the agency, and transform data into actionable insights for executives.

• Report directly to FIS’s SVP, Global Head of Brand.

• Convert commercial priorities into a lead generation approach through content syndication and paid social channels.

• Establish objectives, channel strategy, and a comprehensive investment plan.

• Anticipate and allocate resources for a multi-million-dollar program, directing funds toward effective initiatives.

• Act as the primary day-to-day contact for the media agency.

• Provide direction, challenge conventional thinking, and promote innovative testing and strategies.

• Collaborate with data and analytics teams to link platform performance with funnel conversions.

• Share performance insights with senior stakeholders and the executive team.

• Function as a hands-on individual contributor.

⛳️ Requirements

• 8+ years of experience in paid media with an in-depth focus on B2B lead generation.

• Experience in the financial technology sector is advantageous.

• Proven track record of lead generation and growth strategies that expanded pipeline and revenue beyond initial clicks.

• Experience in managing agencies with defined objectives and accountability.

• Familiarity with SEO, website optimization, and digital analytics.

• Strong collaborative skills across various marketing functions, including product marketing, demand generation, digital, and creative teams.

• Confidence in presenting insights and recommendations to senior stakeholders.

• Excellent communication and project management abilities.

• Must complete a drug test if offered a conditional position in the U.S.

🏝️ Benefits

• Opportunities to make a significant impact in the fintech industry.

• Internal opportunities for career advancement.

• Access to personal and professional development resources.

• An inclusive and diverse workplace culture.

• Resources available to support community engagement and contributions.

• Competitive salary and benefits package.