Advertising Paid Search Strategist – Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the strategic lead for advertising initiatives targeting high-value enterprise and strategic clients.

• Oversee the planning, execution, and enhancement of digital marketing and retail media campaigns.

• Facilitate discovery and strategic planning sessions.

• Convert client business objectives into effective media plans while managing budgets, bids, audiences, and creative assets.

• Evaluate campaign performance utilizing attribution models, pacing, and Return on Ad Spend (ROAS).

• Provide counsel to client stakeholders, identifying opportunities for growth, efficiency, and innovation.

• Serve as a subject matter expert on Rithum's media products and tools.

• Inform clients about new features, platform improvements, and industry developments.

• Collaborate with Client Success, Technical Account Management, and Product teams.

• Guide and mentor Advertising Account Managers to enhance team-wide consistency in execution.

• Monitor emerging media channels, platform changes, and advertising trends.

• Utilize AI, data, and scalable processes to boost productivity, decision-making, and client results.

⛳️ Requirements

• A minimum of 3 years of experience in digital advertising, media buying, or ecommerce marketing, demonstrating success in managing enterprise or strategic accounts.

• Proven ability to create strategic advertising plans that align with client business goals.

• Practical experience with major platforms such as Google Ads, Bing Ads, Meta Ads, and ChatGPT.

• Strong analytical skills, including the ability to conduct in-depth analyses and present insights using tools like Tableau, Looker, or Power BI.

• Proven capacity to manage and forecast advertising budgets while making data-driven decisions.

• Excellent communication skills for clarifying complex advertising concepts to both technical and non-technical audiences.

• Experience in navigating cross-functional teams and managing various stakeholders.

• Strong fluency in AI and experience in incorporating AI tools into workflows.

• Familiarity with AI tools such as ChatGPT, Microsoft Copilot, or Claude for purposes including research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

• Willingness to travel up to 10%.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits with affordable healthcare plans and company HSA contributions starting on Day 1.

• 6% 401(k) match.

• 20 days of Paid Time Off.

• 9 Company-Paid holidays.

• 2 paid floating holidays.

• 7 paid sick days.

• 2 Wellness days.

• 1 Paid Volunteer Day.

• Paid Time Off increases to 22 days after 3 years of service and 25 days after 5 years.

• 12 weeks of primary caregiver leave.

• 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance at 2x salary.

• Access to the Calm app and Employee Assistance Program.

• $65/month remote work stipend for internet.

• Opportunities for culture and team-building activities.

• Tuition assistance.

• Career development opportunities.

• Charitable contribution match up to $250 per year.

• Discretionary bonus of 10% of annual base salary.

• Sales incentives where applicable.

• Remote-first working conditions.

• Comprehensive benefits and wellness plans.