Manager, Marketing Data and Technology

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of marketing data integrity across designated platforms and internal databases, ensuring accuracy, completeness, consistency, and timely delivery.

• Develop and sustain processes for validation, reconciliation, monitoring, and alerts.

• Analyze root causes of data and integration challenges and spearhead solutions through implementation and continuous monitoring.

• Oversee website tagging and tracking, which includes Google Analytics, tag management setups, pixels, and event implementations.

• Set up, maintain, monitor, and troubleshoot APIs, webhooks, and data integrations between marketing vendors and in-house systems.

• Utilize Python or SQL to query, validate, transform, reconcile data, and automate routine operational tasks.

• Manage and resolve issues with assigned MarTech tools and configurations that support data collection, audience activation, and reporting.

• Establish and uphold UTM parameters, campaign naming conventions, and tracking standards.

• Identify data deficiencies, process vulnerabilities, and opportunities for enhancing tracking, integrations, automation, and operational efficiency.

• Document data flows, tracking definitions, configurations, validation methods, and troubleshooting procedures.

• Collaborate with cross-functional partners and vendors on requirements, testing, releases, issue resolutions, priorities, and risks.

• Leverage AI and automation to enhance data validation, monitoring, troubleshooting, documentation, and operational efficiency.

⛳️ Requirements

• Over 5 years of relevant experience in marketing technology, marketing data operations, data engineering, marketing analytics, or a comparable technical role.

• Expertise in Python or SQL, including the ability to independently write, troubleshoot, and maintain code for data validation, transformation, or automation.

• Practical experience in managing website tagging and tracking, particularly with Google Analytics and a tag management system such as Google Tag Manager or Tealium.

• Proficient in configuring, testing, and troubleshooting REST APIs, webhooks, and data integrations.

• Experience in reconciling data across systems, implementing quality checks, and resolving fundamental data issues.

• Proven ability to act as the primary owner of designated systems and processes in a small team environment.

• Strong problem-solving capabilities.

• Excellent organizational, documentation, communication, and project management skills.

• Capacity to work independently across teams, vendors, and time zones while juggling competing priorities.

• Nice-to-have: experience with tagging frameworks, attribution data, Databricks, customer data platforms, Amplitude, Iterable, scripting, workflow automation, scheduled data jobs, monitoring tools, financial services or sensitive customer data, data privacy, access controls, governance requirements, AI-assisted tools.

• Nice-to-have: Bachelor’s degree or equivalent practical experience.

🏝️ Benefits

• Medical Insurance

• Savings Fund

• Life Insurance

• Internet and Electricity Allowance

• Paid time off such as vacation and parental leave

• Competitive compensation and benefits package supporting physical, financial, and professional well-being