Manager, Local Visibility Optimization

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and continually enhance the company's SEO and search narrative, based on data, client outcomes, and emerging industry trends.

• Convert intricate market intelligence into accessible frameworks for both internal teams and external audiences.

• Collaborate with leadership to ensure alignment of the point of view with the overall brand strategy and product positioning.

• Maintain a dynamic library of insights, frameworks, and talking points for cross-functional storytelling.

• Create and oversee a comprehensive SEO enablement program within Customer Success, which includes playbooks and performance benchmarks.

• Manage Paid Local SEO Consulting services and ensure all deliverables are met and assessed.

• Work in conjunction with CSMs on strategy for listings and local pages.

• Partner with cross-functional teams to develop product messaging and articulate the value in storytelling.

• Conduct weekly cross-functional updates and facilitate regular training sessions.

• Generate thought leadership content, such as blog posts, webinars, and video commentary.

• Keep abreast of best practices and equip SOCi’s SEO strategists with relevant expertise.

• Meet with CSMs to offer prescriptive analysis on SEO performance, updates, and best practices.

• Participate in Critical Account Program calls to address concerns regarding at-risk customer SEO adoption and performance.

• Assist internal partners in crafting effective SEO programs that align with business objectives.

• Provide guidance for QBRs to CSMs based on industry best practices.

⛳️ Requirements

• Over 7 years of prior experience in SEO.

• Experience in AEO and GEO.

• Highly organized and detail-oriented.

• Strong written and verbal communication skills.

• Advanced proficiency in Excel and Google Sheets.

• Required experience with Google Search Console, Google Analytics, SEMRush, and Screaming Frog.

• Ability to manage multiple tasks simultaneously.

• Familiarity with all Microsoft business programs and Google Suite.

• Proactive attitude with strong follow-up skills.

• Exceptional advocate for customers and internal representative.

• Experience in a fast-paced, deadline-driven environment.

• Solid understanding of SEO performance metrics for both websites and listings.

• Knowledge of various project management methodologies (e.g., agile/scrum) and ticketing platforms (e.g., Jira) is a plus.

🏝️ Benefits

• Health insurance options, including dental and vision coverage.

• Wellness incentives.

• 401(k) plan with employer matching.

• Flexible paid time off.

• Quarterly wellness days.

• Paid holidays.

• Unique employee engagement programs.

• Encouragement of career growth and success.

• Flexible work environment (applicable for full-time, non-contract roles only).

• Comprehensive benefits package (applicable for full-time permanent, non-contract roles only).