Manager, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the integrated marketing strategy and roadmap for Exol.

• Convert business objectives, target demographics, customer segments, and sales priorities into annual and quarterly marketing plans with defined success metrics.

• Design and implement comprehensive B2B demand generation initiatives spanning email, web, content, social media, events, and account-based marketing.

• Increase brand awareness, engage target accounts, create qualified leads, and expedite active opportunities.

• Collaborate with Sales, Commercial, and executive leadership to identify priority audiences, account strategies, buyer journeys, lead management expectations, campaign follow-ups, and go-to-market strategies.

• Define market positioning and craft campaign narratives.

• Manage sales enablement materials, customer success stories, presentations, nurturing content, and various customer-facing assets.

• Direct the event marketing strategy for trade shows, conferences, executive gatherings, and customer engagement initiatives.

• Create campaign frameworks, dashboards, reporting structures, governance, and scalable marketing operations practices.

• Link marketing efforts to engagement, conversion rates, pipeline influence, opportunity advancement, and overall business results.

• Lead intricate cross-functional programs.

• Oversee agencies, freelancers, and vendors to ensure timely delivery of projects within scope and budget, aligned with Exol's brand and commercial goals.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• At least 8 years of relevant experience or equivalent professional background.

• Progressive experience in B2B marketing, including integrated marketing, demand generation, field marketing, account-based marketing, revenue marketing, or a related area.

• Proven track record of delivering measurable engagement, pipeline growth, and business impact.

• In-depth understanding of enterprise B2B purchasing journeys, complex sales processes, audience segmentation, campaign strategy, lead management, and sales enablement.

• Proficiency in CRM systems, marketing automation, email marketing, web analytics, campaign reporting, and performance dashboards.

• Analytical skills to interpret performance data and provide actionable recommendations and investment insights.

• Demonstrated ability to collaborate with Sales, Commercial, senior leadership, subject matter experts, agencies, and vendors while managing complex cross-functional projects without formal authority.

• Outstanding written communication, executive presentation, project management, and stakeholder engagement skills.

• Experience in supply chain, logistics, robotics, automation, enterprise technology, or another sales-driven B2B environment is highly preferred.

• Valid driver’s license.

• Willingness to travel by car and/or air to client sites and company headquarters.

🏝️ Benefits

• Up to 10% travel may be required.

• Business travel expenses will be reimbursed according to program guidelines.

• Eligible employees may receive a corporate credit card depending on their role and travel needs.