Manager, Integrated Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the primary marketing leader for the Casino sector in Canada, ensuring alignment of priorities and execution across various teams.

• Create integrated marketing strategies and briefs for the Casino that are connected to key growth and performance indicators.

• Convert product and brand positioning into insightful, locally relevant marketing campaigns.

• Oversee full-funnel, cross-channel marketing initiatives in collaboration with Acquisition and Paid Media, CRM, Social, and Public Relations teams.

• Activate campaigns around significant cultural moments and key events, ensuring timely execution and media investments that align with local market trends.

• Collaborate with Creative teams and agencies to ensure that campaigns resonate with Canadian audiences.

• Leverage data and performance insights to guide decision-making, experiment with new ideas, and continuously enhance results.

⛳️ Requirements

• Minimum of 5 years of marketing experience in a gaming, sportsbook, casino, or other highly regulated organization.

• In-depth knowledge of the Canadian market, including sports, culture, and consumer behavior.

• Demonstrated experience in developing and executing integrated, multi-channel marketing campaigns.

• Familiarity with content, media, and partnerships that extend beyond traditional performance marketing.

• Capability to work independently in a fast-paced environment while juggling multiple priorities.

• Strong analytical abilities, with a background in utilizing data to inform marketing strategies.

• Exceptional cross-functional collaboration and communication skills, along with a strong storytelling aptitude.

• May need to acquire a gaming license from the relevant state agency as a condition of employment.

🏝️ Benefits

• Accommodations can be provided upon request for candidates participating in the selection process.

• Guidance through the gaming license application process if applicable to the position.