Manager, Influencer and Social

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Propel effective subscription growth for iFIT Hardware and App Only through creator and social initiatives.

• Create social and creator experiences that enhance engagement, retention, community, and advocacy.

• Elevate product, feature, content, partnership, international, and significant Tailor launches via creator and social marketing.

• Fortify iFIT’s culturally relevant brand through creators, social storytelling, user-generated content (UGC), partnerships, and cultural moments.

• Establish a high-performing creator and social engine while collaborating across Growth, Brand, Creative, Product, PR, CRM, and Analytics.

• Direct influencer and social strategy for major events to broaden reach and boost awareness and product interest.

• Oversee influencer and social strategy for the iFIT Personal Trainer app.

• Identify, negotiate, and manage partnerships with creators, influencers, talent, and brand advocates from outreach to optimization.

• Formulate social and creator concepts for launches, cultural moments, partnerships, and continuous storytelling.

• Construct and expand a creator ecosystem that generates authentic content, organic conversations, UGC, and word-of-mouth growth.

• Analyze creator and social performance using metrics such as reach, engagement, customer acquisition cost (CAC), conversion, subscriptions, and other business indicators.

• Discover emerging platforms, creators, trends, and cultural opportunities.

• Manage agencies, external collaborators, budgets, timelines, content approvals, and campaign deliverables.

⛳️ Requirements

• 6+ years of experience in influencer, creator, social, or growth marketing, preferably within consumer brands, technology, fitness, wellness, or subscription businesses.

• Demonstrated experience in developing and executing creator and social campaigns that yield measurable business outcomes.

• In-depth knowledge of the creator ecosystem, social platforms, emerging trends, and both paid and organic amplification strategies.

• Experience managing creator partnerships from start to finish, including sourcing, negotiation, briefing, content creation, approvals, and performance optimization.

• Strategic and creative mindset; capable of transforming business objectives into engaging concepts.

• Resourceful and proactive, comfortable with uncertainty, and able to swiftly transition from strategy to execution.

• Data-driven approach to decision-making, utilizing social, creator, and performance insights.

• Ability to collaborate across functions while working independently.

• Excellent communication and relationship-building abilities.

• Legally authorized to work in the United States without sponsorship.

• Preferred: experience in expanding consumer mobile apps or subscription services through influencer and social marketing.

• Preferred: experience in establishing creator programs or social channels from inception to scaling.

• Preferred: experience linking influencer and social activities to app installs, trials, subscriptions, CAC, or lifetime value (LTV).

• Preferred: existing connections within the fitness, wellness, lifestyle, sports, or entertainment creator ecosystems.

• Preferred: strong intuition for internet culture and emerging trends.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.

• Employee discounts on iFIT products and services.