Influencer Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Design and implement influencer marketing initiatives across Goliath’s North American portfolio.

• Discover, engage, negotiate, and cultivate relationships with creators ranging from emerging talents to well-known figures.

• Establish long-lasting ambassador and partnership programs.

• Collaborate with Brand, PR, Retail, and Social teams.

• Act as the main point of contact for talent agents, managers, and firms representing creators.

• Sustain and grow a network of creators, agencies, and platform partners.

• Negotiate contracts, deliverables, usage rights, exclusivity conditions, and campaign pricing.

• Assess and onboard influencer marketing vendors and scaling partners.

• Oversee end-to-end execution of campaigns across various brands.

• Manage briefings, content approvals, timelines, reporting, and legal compliance.

• Ensure campaigns are executed on schedule, within budget, and meet performance expectations.

• Create monthly influencer performance dashboards for executive leadership.

• Monitor reach, impressions, engagement, video views, earned media value, clicks, conversions, and ROI.

• Provide actionable insights and recommendations for optimization.

• Benchmark performance across brands, partners, and tiers of creators.

⛳️ Requirements

• Over 5 years of experience in influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing.

• Proven experience in negotiating creator agreements and campaign partnerships.

• Established relationships with talent agencies, creator managers, influencer networks, and platform representatives.

• Experience managing influencer budgets in the six- and seven-figure range is preferred.

• Exceptional skills in relationship-building and negotiation.

• Comprehensive understanding of influencer marketing metrics and measurement.

• Strong project management and organizational capabilities.

• Experience in developing executive-level reports and dashboards.

• Ability to manage multiple brands and priorities at the same time.

• Comfort in a fast-paced, entrepreneurial setting.

• Preferred backgrounds include influencer agencies, talent management firms, creator economy platforms, entertainment marketing, consumer brands, and social media agencies.

• Experience in the toy industry is not a requirement.

🏝️ Benefits

• 401(k) plan with company matching.

• Comprehensive health, dental, and vision insurance.

• Life insurance coverage.

• Flexible spending and health savings accounts.

• Paid time off.

• An enjoyable, dynamic, and creative industry—working with toys and games offers its own unique rewards.