Influencer Marketing Coordinator

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the daily logistics of the continuous influencer seeding program, which includes managing communications with agencies, product fulfillment, tracking, inventory, and reporting.

• Assist with VIP gifting initiatives from concept and asset creation to fulfillment and delivery.

• Conduct research to identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs.

• Aid in the development and implementation of influencer campaigns across social media platforms, including coordination of talent, content deliverables, and management of creator relationships.

• Provide support for influencer events and activations, encompassing guest lists, RSVPs, gifting, products, vendors, and on-site logistics.

• Keep an eye on cultural moments, social trends, entertainment, major events, and emerging platforms for potential opportunities.

• Maintain an up-to-date database of influencers and celebrities.

• Monitor, analyze, and report on the performance of influencer campaigns, including metrics such as reach, impressions, engagement, EMV, ROI, and other key performance indicators.

• Compile monthly and campaign summaries highlighting key insights and recommendations.

• Collaborate with the Influencer team, agencies, and cross-functional teams to execute campaigns effectively, creatively, and within deadlines.

• Establish and nurture relationships with creators, agencies, partners, and internal stakeholders.

• Oversee multiple projects, priorities, and deadlines efficiently.

• Stay updated on influencers, celebrities, brands, cultural trends, and emerging platforms.

⛳️ Requirements

• 1-2+ years of experience in influencer marketing, public relations, social media, digital marketing, or a related area.

• Preferably experienced in food, beverage, beauty, health & wellness, or lifestyle brands.

• Strong grasp of Instagram, TikTok, YouTube, and emerging social media platforms.

• Highly organized with exceptional attention to detail, capable of managing multiple projects and deadlines concurrently.

• Proficient in Excel.

• Excellent written and verbal communication skills.

• Ability to cultivate relationships with creators, agencies, vendors, and internal partners.

• Comfortable in a fast-paced, collaborative environment and proactive in solving problems independently.

• Data-driven mindset with the ability to interpret and convey campaign performance and insights.

• Keen interest in pop culture, social trends, creators, celebrities, and emerging platforms.

• Experience with influencer sourcing, campaign management, and/or analytics platforms is preferred.

• A bachelor's degree is preferred.

🏝️ Benefits

• Annual Bonus Opportunity

• Medical, Dental & Vision

• Group Life and AD&D

• Voluntary Life and AD&D

• Group Short & Long-Term Disability

• 401(k)

• Paid Time Off

• Flexible Spending Accounts

• Employee Assistance Program

• Gym Membership Discounts