Influencer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee communications with creators and provide direct support throughout the entire partnership lifecycle, including outreach, onboarding, briefing, content delivery, payment, and performance analysis.

• Establish and nurture long-term relationships with creators, talent managers, and agencies.

• Assess incoming and proposed influencer deals based on audience alignment, performance potential, and cost-effectiveness.

• Manage relationships with celebrity and macro influencers, overseeing negotiations and content planning.

• Review creator content to ensure it meets brand standards, messaging requirements, and campaign goals.

• Monitor influencer performance against KPIs and communicate results to stakeholders.

• Oversee influencer budgets and distribute spending across creators, tiers, and platforms.

• Collaborate with Brand, Product Marketing, Growth Marketing, Legal, and Finance teams.

• Lead, mentor, and develop influencer specialists, setting priorities, deal parameters, and quality benchmarks.

• Enhance and create automated processes for outreach, tracking, reporting, and payment workflows.

• Formulate influencer strategies and programs that align with brand and business objectives.

• Investigate industry trends, emerging platforms, and competitor actions.

• Define and evaluate program success through KPIs, benchmarks, and reporting frameworks.

• Manage conversion measurement, attribution methods, and tracking tools to link creator activities to installs, trials, and paid subscriptions.

⛳️ Requirements

• 5-7 years of experience in influencer, creator, or social media marketing, including managing celebrity or macro talent.

• Proven track record in budget management and negotiating or overseeing creator contracts.

• Experience in leading or mentoring team members.

• Strong analytical skills, with a background in attribution, performance reporting, and ROI analysis.

• Excellent communication, relationship-building, and negotiation abilities.

• In-depth understanding of TikTok, Instagram, and YouTube creator ecosystems.

• Capacity to manage multiple priorities in a dynamic environment.

• Experience in health, fitness, nutrition, or consumer subscription applications.

• Familiarity with mobile measurement partners, affiliate platforms, and creator management tools.

• Experience with AI tools and automations is a plus.

• MyFitnessPal participates in E-Verify.

🏝️ Benefits

• Opportunities for face-to-face team connections and an annual company gathering.

• Flexible time-off policy with Responsible Time Off.

• Two paid volunteer days per calendar year for full-time employees.

• Mentorship program available.

• Paid maternity and paternity leave.

• Comprehensive assistance related to fertility.

• Monthly Wellness Allowance.

• Mental health days provided.

• Peer reward and recognition platform.

• Access to MyFitnessPal Premium.

• Virtual learning and development library.

• Training opportunities offered.

• Medical, dental, and vision coverage.

• Retirement savings program with a competitive employer match.