Director, Social and Influencer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the social and influencer strategy, including team management, budget oversight, and performance evaluation.

• Establish the organic social strategy, covering content pillars, brand voice, visual identity, and recurring content franchises.

• Spot trends and convert cultural moments into impactful content.

• Lead creative production efforts alongside designers, editors, and content creators.

• Leverage social performance analytics, audience feedback, and cultural insights to refine strategy.

• Manage the creator strategy encompassing seeding, paid collaborations, whitelisting, and ambassador programs.

• Create and scale a system for generating content, encouraging word-of-mouth, and achieving measurable revenue.

• Supervise the sourcing, negotiation, briefing, and ongoing relationship management with creators, from micro to mega influencers.

• Develop a whitelisting pipeline in collaboration with the growth team, focusing on Meta and Spark Ads.

• Establish tools, processes, relationships, and reporting mechanisms to enhance quality, speed, and scalability.

• Lead an existing team and provide reports to the VP of Brand.

⛳️ Requirements

• A minimum of 8 years of experience in developing and managing social and influencer programs, preferably in the DTC/CPG wellness sector.

• Proven experience in leading and nurturing a team while maintaining a hands-on approach.

• Demonstrated success in building organic social strategies centered around clear content objectives.

• In-depth understanding of Instagram, TikTok, YouTube, and the dynamics of contemporary internet culture.

• Strong instincts for cultural trends, creativity, and producing engaging content.

• Direct experience in developing and scaling seeding and/or ambassador programs with a roster exceeding 100 influencers.

• Profound knowledge of the creator ecosystem, including sourcing, negotiating, and relationship management.

• Experience with paid creator amplification and familiarity with customer acquisition cost (CAC) and performance metrics.

• Strong analytical skills with the ability to link social and influencer activities to business results.

• Collaborative and low-ego mindset, comfortable working with creative, growth, and cross-functional teams.

• Self-motivated individual capable of setting strategy, managing details, and thriving in a fast-paced environment.

🏝️ Benefits

• Comprehensive medical, vision, dental, and prescription coverage for team members working 32+ hours per week; the company covers 75% of employee premiums.

• Company-sponsored 401(k) plan with a matching contribution of up to 80% of employee contributions, capped at 5% of salary, starting after the first three months of employment.

• A monthly wellness credit of $500 through JOON for salaried employees.

• Access to Helpr, a backup childcare and family support platform, with vetted caregivers available.