Lifestyle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the retention strategy throughout the entire purchasing journey utilizing email, SMS, personalized on-site experiences, retargeting, loyalty programs, and customer experience-driven interactions.

• Report directly to the Director of Lifecycle and assist in executing the lifecycle roadmap and retention strategy across various channels.

• Manage critical functional projects and launches from inception to completion.

• Collaborate on growth and retention strategies across email, SMS, in-box communications, and other channels to increase the conversion rate of one-time buyers into subscribers.

• Facilitate lifecycle programs, including post-checkout engagements, onboarding processes, upselling and cross-selling initiatives, loyalty and referral programs, list expansion, and product launches from conceptualization through to results analysis.

• Implement complex triggered marketing and transactional communications to ensure reliability, scalability, and optimal performance.

• Enhance personalization throughout the entire purchasing journey.

• Lead testing and learning initiatives connected to list growth, conversion rates, churn, and lifetime value metrics.

• Collaborate with Data & Analytics on designing experiments and translating insights into actionable next steps.

• Oversee active programs, ensuring clear communication regarding their setup, target audience, logic, and outcomes.

• Monitor timelines and obstacles, proactively identifying delays, changes in scope, and unresolved issues.

• Work alongside Platform, Customer Experience, Brand, Creative, and other cross-functional teams to create cohesive and on-brand customer interactions.

• Keep abreast of emerging lifecycle tools, platforms, and strategies, offering informed recommendations.

⛳️ Requirements

• Over 8 years of lifecycle marketing experience with a strong emphasis on retention.

• Practical experience with SMS marketing and familiarity with platforms such as Klaviyo, Attentive, and Recharge (or similar tools).

• In-depth technical knowledge of setting up complex triggered communications, both marketing and transactional, effectively.

• Proven ability to achieve measurable retention results through testing, while staying updated on the latest email and SMS tools and strategies.

• Experience in retention marketing within a fast-growing CPG or DTC brand.

• Strong foundation in segmentation logic, audience strategies, and measuring lifecycle impact.

• Experience collaborating with data, product, creative, and care teams to manage multiple high-priority projects simultaneously, maintaining accountability and progress.

• Familiarity with a diverse range of lifecycle channels, including on-site personalization, retargeting, direct mail, and inbox materials.

🏝️ Benefits

• Competitive stock options.

• 401k plan with employer matching.

• Comprehensive employee medical, dental, and vision insurance fully covered by Bobbie, with the option to add dependents through a subsidized pre-tax deduction.

• Remote work model based in the US.

• Flexible Time Off Policy, including Summer Fridays (half days from Memorial Day to Labor Day).

• 16 paid company holidays, in addition to a year-end holiday shutdown.

• 16 weeks of paid parental leave, with the option for an additional 8 months of unpaid leave.

• One-year subscription to Bobbie or Baby's Only.

• Monthly internet stipend of $75.

• Reimbursement for co-working space expenses.