Lifecycle Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert lifecycle briefs, journey maps, and campaign strategies into effective, tested, live flows using Klaviyo and Postscript.

• Analyze briefs to uncover gaps and identify constraints related to buildability.

• Set up triggers, filters, conditional splits, profile property conditions, wait timings, smart sending, and suppression mechanisms.

• Manage email and SMS channels while establishing sending guidelines and governance.

• Take ownership of the technical integrity of Klaviyo, Postscript, Shopify, and Recharge platforms.

• Oversee integration stability, data governance, and maintain comprehensive documentation.

• Ensure that Shopify, Recharge, and on-site events are accurately reflected in Klaviyo with the correct properties, profiles, and timings.

• Set up and troubleshoot webhooks, API-driven events, custom metrics, and profile properties.

• Maintain authoritative definitions for events, attributes, and segments.

• Develop reusable systems, including modular templates, universal content blocks, and dynamic content logic.

• Assess and integrate new capabilities based on their impact and complexity.

• Conduct pre-send quality assurance for email and SMS builds, focusing on personalization, links, UTM accuracy, accessibility, dark mode, mobile, and inbox rendering.

• Quality assure landing pages, forms, popups, consent capture, list assignments, redirects, mobile rendering, and tracking.

• Quality assure product and subscription configurations, including variants, selling plans, discounts, bundles, Recharge rules, recurring behaviors, swaps, and upsells.

• Implement A/B tests, encompassing audience selection, randomization, holdouts, and instrumentation.

• Outline experiment frameworks that specify success metrics, sample sizes, and timelines.

• Monitor the health of flows, delivery, errors, sending performance, bounce and complaint rates, list quality, suppression hygiene, sunset logic, authentication, and sending domains.

• Identify and resolve silent failures related to events, properties, profiles, and integrations.

• Manage lifecycle operations reporting for flow health, delivery, errors, and experiment progress.

• Streamline or discontinue journeys that introduce complexity without delivering value.

⛳️ Requirements

• 2–4 years of practical experience in lifecycle/CRM operations at a direct-to-consumer or eCommerce brand, working directly from marketing briefs.

• Extensive knowledge of Klaviyo as the main tool, including flows, segments, templates, and integrations.

• Practical experience with Shopify and Recharge, particularly regarding subscription data behavior and troubleshooting.

• Familiarity with an SMS platform, preferably Postscript; experience with Attentive, Klaviyo SMS, or similar alternatives will also be considered.

• Technical competence in HTML and CSS for email, as well as templating logic (Liquid or similar).

• Comfortable with reading, writing, and debugging dynamic content and personalization rules.

• Experience collaborating with developers or data teams on integrations, event tracking, and troubleshooting efforts.

• Ability to independently read API documentation, test endpoints, and analyze webhook payloads.

• Understanding of experiment design principles, including control versus test groups, holdouts, key metrics, bias mitigation, and practical constraints.

• Capability to manage multiple builds simultaneously while ensuring clear prioritization and communication.

• Aptitude for conveying realistic commitments to stakeholders prior to making any commitments.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Flexible working hours and the possibility of remote work.

• Professional development and growth opportunities within the company.