Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute the lifecycle roadmap encompassing onboarding, activation, conversion, retention, reactivation, and VIP initiatives.

• Identify gaps and propose innovative journey concepts.

• Create and manage Canvases in Braze, utilizing logic for sports, contest types, deposit history, recency, and user behavior.

• Oversee the lifecycle calendar in alignment with the sports schedule.

• Assist in cohort-based testing aimed at enhancing 30-day and 90-day retention rates.

• Develop, conduct quality assurance, and launch campaigns across email, push notifications, SMS, in-app messages, and webhooks.

• Suggest and implement tests involving copy, creative, and various execution details.

• Collaborate with the design team to create visual assets.

• Construct segments using Braze and Segment, with SQL assistance from the analytics team.

• Generate weekly lifecycle reports that include open rates, CTR, conversion rates, unsubscribe rates, retention impacts, and incremental revenue.

• Highlight performance insights and takeaways.

• Conduct A/B testing on subject lines, send times, segmentation, offers, and creative elements.

• Support attribution and incrementality measurement efforts.

• Identify funnel drop-offs and recommend campaigns to mitigate them.

• Report directly to the Lifecycle & Retention Marketing lead.

• Collaborate with paid media, content, product teams, the Senior Growth team, and the Data Analyst.

⛳️ Requirements

• 2-4 years of practical experience in lifecycle, CRM, email, or push marketing within a consumer app, gaming, DTC, fintech, or agency environment.

• Proficient in Braze or a similar platform (like Iterable, Customer.io, Klaviyo).

• Experience in constructing journeys, designing segments, and executing campaigns.

• Strong copywriting skills and instincts.

• Familiarity with segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers.

• Comfortable analyzing performance reports and formulating data-driven questions.

• Understanding of activation rates, repeat rates, and churn metrics.

• Strong sense of ownership and responsibility.

• Regular use of AI tools for tasks such as copywriting, segmentation analysis, journey ideation, and reporting.

• Avid sports enthusiast.

• A passion for fantasy sports and real-money contests is highly desirable.

• Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is a plus.

• Familiarity with Segment, Snowflake, dbt, and the modern data stack is an advantage.

• Prior experience marketing to audiences in sports betting, DFS, or real-money gaming is a plus.

• SQL skills sufficient to create your own segments independently, without needing to consult the data team, is a bonus.

🏝️ Benefits

• Potential to earn equity in the company.

• Medical, Dental, & Vision Insurance offered.

• 401K/Retirement Plan Options available.

• Flexible Paid Time Off (PTO) policy.

• Annual company retreats and team offsite events.

• Work from home stipend provided.

• Frequent company-wide games with cash prizes.

• An exciting opportunity to engage in the rapidly growing fantasy sports industry.