Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily execution and enhancement of Runway's lifecycle marketing initiatives, with a primary focus on email.

• Create, ensure quality, schedule, and launch campaigns aimed at onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.

• Collaborate with product marketing and product teams to convert product launches, updates, and features into lifecycle campaigns.

• Develop audience segments based on various factors including channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement.

• Evaluate campaign performance and provide recommendations on what to maintain, modify, and test next.

• Conduct A/B testing across messaging, subject lines, creative elements, segmentation, timing, frequency, and calls to action.

• Guide creative and content teams regarding campaign assets.

• Enhance reporting on email performance, activation, retention, conversion, and downstream business impact in collaboration with growth and data teams.

• Assist in lifecycle communications for product launches, feature releases, events, community initiatives, creator programs, and significant marketing moments.

⛳️ Requirements

• 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a similar role.

• Proven experience in building and executing email or lifecycle campaigns in a dynamic consumer, prosumer, SaaS, marketplace, creative, or technology setting.

• In-depth understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.

• Practical experience with email, CRM, lifecycle, or marketing automation tools.

• Proficiency in working with user segments, campaign logic, behavioral triggers, and performance reporting.

• Capability to analyze campaign performance and convert data into straightforward recommendations.

• Strong project management abilities and comfort in handling multiple campaigns, stakeholders, timelines, and dependencies.

• If based in the US, authorization to work in the US is required in the application.

🏝️ Benefits

• Opportunity to work in an innovative and dynamic environment.

• Collaborate with a talented team of professionals.

• Engage in ongoing learning and professional development opportunities.