Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Take full ownership of the webinar program, managing everything from topics and speakers to promotion, live production, follow-up, and pipeline reporting.

• Experiment with and enhance various webinar formats, including live, on-demand, series, and customer panels.

• Analyze webinar conversion rates and implement effective strategies for scaling.

• Develop lifecycle events and campaigns aimed at increasing customer adoption of additional PDQ products and enhancing cross-sell opportunities.

• Establish customer segmentation for lifecycle programs based on factors such as product ownership, maturity, team size, and renewal stage.

• Customize topics, invitations, and calls to action for different customer segments.

• Create integrated campaigns that engage both prospects and customers in collaboration with Demand Generation.

• Coordinate audience targeting, offers, and scheduling with the Demand Generation team.

• Monitor registrations, attendance, engagement, and pipeline sourcing.

• Adapt programs based on performance analytics.

• Collaborate with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing teams.

• Contribute to team projects, process enhancements, and strategic objectives.

• Foster continuous improvement through feedback, learning, and innovation.

• Report to the Customer Marketing team manager and facilitate the connection between Customer Marketing and Demand Generation.

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing, specifically in customer marketing, demand generation, or campaign management.

• Proven experience managing webinar or virtual event programs from inception to post-event follow-up.

• Proficient in using marketing automation and webinar platforms (e.g., HubSpot, Marketo, Zoom Webinars, ON24).

• Demonstrated success in generating measurable pipeline results, including cross-sell, expansion, and acquiring new logos.

• Experience in marketing B2B SaaS products.

• Familiarity with marketing to IT or other technical audiences is a plus.

• Understanding of lifecycle marketing and customer segmentation is a bonus.

• Experience with campaign reporting and attribution in Salesforce or a comparable CRM is advantageous.

• Strong problem-solving and critical-thinking abilities.

• Ability to adapt and thrive in dynamic environments.

• Detail-oriented with a strong commitment to producing high-quality work.

• A mindset geared towards curiosity, initiative, and continuous learning.

• Excellent communication skills and the ability to build strong relationships.

• Comfortable managing goals that involve collaboration across two teams while ensuring alignment.

• Candidates must reside in one of PDQ’s designated states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

• Most full-time positions at PDQ do not offer employment visa sponsorship.

🏝️ Benefits

• 4-Day Work Week

• Equity Participation

• Managers who actively support professional growth

• Comprehensive premium coverage for medical, dental, and vision for you and your dependents

• Complete premium coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance

• Company match for the first 6% of your employee contributions

• Flexible Paid Time Off Policy

• Health Savings Account (HSA) and wellness incentives

• Quarterly Company Values Award (nominated by team members)