Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take charge of the comprehensive messaging and conversion strategy for physician referrals, inquiries from organic search, website visitors, and foot traffic from partner facilities.

• Analyze patient lead journeys based on intent, source, clinic location, and readiness to schedule appointments.

• Create nurturing journeys for inquiries that remain unbooked and develop pre-visit engagement workflows for appointments that have been scheduled.

• Collaborate with front desk leadership to standardize response times, outreach templates, lead disposition tracking, and scheduling transitions.

• Formulate retention and return-to-care communications aimed at current and former patients.

• Segment clinical patient databases according to approved operational, behavioral, and service-line criteria.

• Develop compliant cross-service engagement campaigns encompassing physical therapy, medical, and laboratory services.

• Manage omni-channel messaging across GoHighLevel, Phreesia, and integrated communication tools.

• Design audience criteria, offers, messaging frameworks, and follow-up journeys for prospects generated from campaigns.

• Assist in acquisition efforts through partnerships with gyms, community initiatives, and outbound campaigns.

• Create service-line acquisition roadmaps and collaborate with the paid media specialist on creative briefs, audiences, landing pages, and lead-quality feedback.

• Construct and oversee segmented email and SMS campaigns within the CRM.

• Set up automation workflows, triggers, audience segments, and delivery schedules in GoHighLevel.

• Define rules for entry, exit, re-entry, and suppression, as well as conduct pre-launch quality assurance.

• Maintain campaign calendars, workflow directories, technical change logs, and standard operating procedures.

• Review clinical programs to identify gaps in lifecycle journeys, content, and handoff requirements.

• Prepare implementation briefs for intricate CRM architecture alterations or custom API integrations.

• Conduct A/B testing for subject lines, messaging, SMS timing, calls to action, and landing pages.

• Identify operational bottlenecks and distribute successful playbooks across clinic locations.

• Develop performance scorecards based on service line, campaign source, and clinic facility.

• Evaluate qualified leads, confirmed bookings, clinic attendance, and completed visits.

• Audit CRM data, reconcile outcomes and attribution, and offer data-driven recommendations to leadership.

• Report to the National Director of Operations and collaborate with Operations, Front Desk, Marketing, Clinical Directors, the paid media specialist, and an external CRM consultant.

⛳️ Requirements

• Minimum of 4 years of proven experience in lifecycle marketing, CRM management, marketing automation, or conversion-focused campaign strategy.

• A demonstrated history of driving measurable growth in pipeline or bookings.

• Hands-on expertise in developing automated email and SMS journeys using GoHighLevel or comparable enterprise CRM platforms like HubSpot, ActiveCampaign, or Klaviyo.

• Experience with multi-location setups is a significant advantage.

• Familiarity with WordPress, Google Workspace, RingCentral, Phreesia, or athenaOne is preferred.

• Deep knowledge of customer journey mapping, list segmentation, suppression logic, testing methodologies, and funnel attribution.

• Proficient in analyzing full-funnel conversion metrics and auditing data integrity.

• Ability to differentiate marketing attribution issues from front-desk operational delays.

• Highly organized and a self-motivated individual.

• Exceptional written communication skills and strong attention to detail.

• Discretion in managing sensitive patient communications in accordance with clinical compliance standards.

• Flexibility to work a split shift with some overlap with the client’s time zone.

• Expected to work inclusively with individuals from diverse backgrounds.

🏝️ Benefits

• Remote work arrangement.

• In-person training programs offered during the first 3.5 weeks.

• Benefits and compensation details will be shared during the offer process.

• Support for career growth and development.

• Guidance and assistance from an Operations Manager.