Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee worldwide industry marketing initiatives

• Handle customer engagement and communication for the Company for Startups Program

• Collaborate with external agencies and internal teams to create campaigns

• Create paid media, email marketing, event marketing, and sales enablement initiatives

• Establish customer engagement and communication programs, which include in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns

• Foster customer advocacy and loyalty through storytelling, testimonials, and referral initiatives

• Track and assess program effectiveness

• Provide data-driven insights and utilize them to refine strategies

• Manage priorities, deadlines, budgets, and multiple concurrent projects until completion

• Share project updates, insights, and lessons learned with all levels of management

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience

• Minimum of 5+ years in event management

• At least 6+ years of professional experience

• Over 4 years of industry experience in Lifecycle Customer, B2B marketing, technology, or related fields

• 2 years of experience in managing integrated marketing

• Familiarity with Salesforce and reporting analytics

• Experience in B2B SaaS

• Background in startup marketing or supporting VC and incubator partnerships, startups, and/or cloud technologies

• Proficiency with CRM systems, marketing automation, and email marketing

• Experience with Marketo or similar platforms; Marketo and Salesforce.com preferred

• Outstanding written, verbal, and presentation capabilities

• Strong project and program management skills, including the ability to manage priorities, deadlines, budgets, and multiple projects simultaneously

• Capability to collaborate with cross-functional stakeholders and communicate business outcomes through insights and data

• Ability to work independently, making recommendations and decisions autonomously

• Capacity to thrive in a fast-paced matrix organization

• Must be self-driven, passionate about Marketing and Demand Generation

• Should be a collaborative team player who enjoys learning and developing

• Strong attention to detail and strategic thinking

🏝️ Benefits

• Performance bonuses

• Comprehensive benefits package

• Remote work