Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the strategy and execution of lifecycle marketing and transactional journeys through email, push notifications, SMS, and in-app messages using Iterable.

• Create a dynamic and personalized customer lifecycle experience that is aligned with each user's behaviors.

• Write clear, concise, and compelling copy for all customer communications.

• Design and implement experiments to enhance customer journeys.

• Work collaboratively with product, design, engineering, and analytics teams to harmonize objectives, craft a unified strategy, and execute collectively.

• Lead and expand comprehensive lifecycle programs, which include activation, engagement, retention, and win-back initiatives.

• Manage all transactional communications with patients.

⛳️ Requirements

• Proven multi-year experience in managing lifecycle marketing, preferably for a consumer product with a substantial customer base.

• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.).

• Proficiency in related tools/languages such as HTML/CSS.

• Knowledge of consumer acquisition, activation, engagement, and retention strategies.

• Strong communication and copywriting abilities.

• Demonstrated success in collaborating with cross-functional teams.

• Solid analytical skills; capable of interpreting complex data sets and environments, articulating critical insights, and posing the right questions.

• Legally authorized to work in Canada.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Maternity and paternity leave policy.

• 4 weeks of vacation (3 weeks at any time + 1 week during the holidays).

• Competitive salary package.

• Stock option grants.

• Remote-first work environment, allowing you to work from anywhere in Canada.

• A vibrant culture fostered by a highly collaborative and high-performing team.

• Significant impact within an early-stage technology company.

• Opportunities for professional development, working closely with founders and senior leadership.

• Equity options available.