Lead UI/UX Designer – Mobile, Casual F2P Games

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Take ownership of the overall UX quality and UI/UX discipline throughout the game.

• Convert game and product ideas into user journeys, flows, wireframes, and interactive prototypes.

• Address interaction and usability concerns prior to features transitioning to Art and Engineering.

• Quickly prototype and evaluate different UX solutions.

• Manage information architecture, navigation, screen hierarchy, interaction patterns, usability, and player understanding.

• Craft experiences for gameplay, progression, onboarding, rewards, LiveOps, social features, and monetization.

• Detect UX issues through design reviews, prototypes, and playable builds.

• Oversee feature implementation and collaborate with Engineering to maintain design intent.

• Enhance the workflow from Game Design → UX → Art → Engineering.

• Create reusable UX patterns, UI components, interaction standards, and documentation.

• Mentor and collaborate with another UI/UX Designer while remaining actively involved in execution.

• Collaborate with the Art Director to define and refine the visual language of the UI.

⛳️ Requirements

• Senior or Lead-level experience in designing UI/UX for released games.

• Extensive experience with mobile Free-to-Play games, particularly in casual or mass-market categories.

• A portfolio that showcases UX thinking and completed game experiences.

• Ability to simplify complex game systems into intuitive player experiences.

• Knowledge of mobile interaction design, information architecture, hierarchy, readability, feedback, and usability.

• Experience designing F2P systems such as progression, rewards, FTUE, events, LiveOps, and monetization.

• Strong skills in wireframing and interactive prototyping.

• Proficient in Figma or similar modern product-design tools.

• Solid understanding of UI design fundamentals and ability to work beyond low-fidelity UX.

• Strong product judgment and a proactive approach to addressing experience challenges.

• Experience in mentoring or guiding other UI/UX Designers.

• Proven collaboration with Game Designers, Artists, Engineers, Product Managers, and Producers.

• Familiarity with Unity-based game production is highly advantageous.

• Comfort with AI-assisted or rapid-prototyping tools is a plus.

• A robust portfolio is essential.

• Portfolio should illustrate shipped mobile and F2P game experiences, user flows, wireframes, interactive prototypes, UX-to-final-UI evolution, gameplay/onboarding/progression/rewards/LiveOps/monetization UX, usability problem-solving, and individual contributions.

• Case studies demonstrating the solution process are particularly valuable.

🏝️ Benefits

• Lead the UX for a flagship mobile game based on a globally recognized entertainment intellectual property.

• Have a significant impact on the product while it is still being actively developed.

• Work within a lean team where UI/UX is integral to the game experience.

• Establish UX processes, standards, and design systems that guide the project.

• Experiment with rapid prototyping and AI-assisted workflows.

• Enjoy 100% remote, flexible work with a small, experienced team.

• Receive market-competitive compensation.

• Benefit from Paid Time Off.

• Eligible for a Performance Bonus.

• Participate in Annual Performance Reviews.