Lead Software Engineer – Marketing Technology

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the integration strategy and target architecture for AAPC’s marketing technology ecosystem, which encompasses HubSpot, Contentful, RudderStack, CRM, and other related systems.

• Create, build, and maintain custom services, APIs, and applications aimed at customers, including e-commerce platforms and member experiences.

• Provide support for production software post-launch to ensure secure, observable, tested, and maintainable standards.

• Construct and uphold integrations, adapters, and CMS components with a focus on loose coupling, data contracts, and security measures.

• Collaborate with data platform and platform engineering teams to guarantee reliable data flows related to members, customers, engagement, events, identifiers, and consent.

• Convert SEO, GEO, and AEO strategies into structured data, machine-readable content, metadata architecture, and crawler-friendly application patterns.

• Advise on decisions regarding building, buying, integrating, or retiring tools, as well as consolidating overlapping systems.

• Adhere to cloud infrastructure, deployment, monitoring, observability, and incident-response standards.

• Assess customer journeys, authentication, integrations, GA4 measurements, consent behaviors, and e-commerce flows following releases.

• Establish automated test coverage, enhance CI/CD quality gates, and validate releases across application boundaries.

• Oversee the delivery process from discovery and technical design to implementation, deployment, support, and continuous improvement.

• Collaborate directly with Marketing to interpret business questions into technical guidance and critically evaluate requests that do not align with strategy.

• Act as the technical lead by establishing standards, reviewing designs and code, documenting the architecture, and mentoring engineers.

• Develop AI-enabled marketing functionalities for segmentation, personalization, and workflow automation, ensuring data quality and privacy compliance.

• Create reusable skills, components, frameworks, workflows, and automation processes.

• Assume interim team leadership responsibilities as necessary.

⛳️ Requirements

• Over 5 years of professional software engineering experience, showcasing a recent history of writing and deploying production code, along with senior or lead-level ownership of systems across multiple platforms and teams.

• Proven experience in designing, building, and managing customer-facing web applications and digital products, preferably including e-commerce or member experiences.

• Solid understanding of software engineering principles: designed, built, tested, and operated custom services in a production environment.

• Demonstrated ability in designing loosely coupled, distributed systems with clearly defined data models and contracts.

• Practical experience in integrating marketing and customer platforms via APIs, webhooks, events, and native extension points.

• Experience in constructing customer data foundations: event tracking, identity resolution inputs, data pipelines, and data quality practices.

• Strong discernment regarding when to configure, integrate, or build systems.

• Practical experience in deploying and managing software on cloud infrastructure, including CI/CD, infrastructure as code, observability, monitoring, and production support.

• Familiarity with agentic coding tools in daily operations and the evaluation and integration of AI-generated work.

• Proficient understanding of marketing concepts such as funnels, lead lifecycle, attribution, segmentation, and campaign management.

• Experience in a leadership capacity: setting direction, mentoring engineers, and influencing stakeholders.

• Working knowledge of privacy and consent regulations, including CCPA and CAN-SPAM.

• Ability to communicate clearly and concisely.

• Initiative to enhance systems and processes.

• Preferred qualifications: Experience with HubSpot, Contentful or another headless CMS, RudderStack or another customer data platform, and marketing technology modernization or platform consolidation.

• Must be legally authorized to work in the United States.

• Must indicate whether sponsorship for an employment visa will be required.

🏝️ Benefits

• Comprehensive benefits package, including medical, dental, and vision insurance.

• Health Savings Account.

• Generous PTO and holiday pay.

• 401(k) retirement plan.

• Consideration for remote/virtual work options.