Lead Product Manager – Mobile App Content & Personalization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement a comprehensive roadmap for mobile app content, personalization, and consumer experience initiatives across native iOS and Android platforms.

• Collaborate with the marketing, merchandising, and site operations teams to effectively execute campaigns, product launches, seasonal events, athlete narratives, and commercial ventures.

• Establish product strategy and requirements for content experiences, personalization, product storytelling, and discovery mechanisms.

• Discover personalization opportunities by analyzing audience insights and behavioral data.

• Guide cross-functional teams through the stages of discovery, prioritization, delivery, launch, and optimization.

• Evaluate customer feedback, product analytics, market trends, and competitive benchmarks.

• Implement test-and-learn initiatives to enhance content performance, engagement, conversion rates, and overall app experience.

• Articulate product narratives, strategy, priorities, tradeoffs, and roadmap direction to stakeholders.

• Collaborate with engineering teams to create scalable, high-quality experiences on both iOS and Android platforms.

• Assist in release planning, quality assurance validation, launch coordination, and post-launch optimization efforts.

• Promote a mobile-first strategy to connect athletes with pertinent content, products, and experiences.

⛳️ Requirements

• A Bachelor's degree plus 5+ years of relevant experience, or a Master's degree plus 3+ years of relevant experience, or an equivalent mix of education and experience.

• Over 5 years of experience in software, technology, eCommerce, digital products, mobile applications, or other related consumer-centric fields.

• A minimum of 3 years of experience in product management.

• Proven experience leading digital product initiatives specifically within mobile applications.

• Demonstrated ability to deliver consumer-facing experiences on both iOS and Android platforms.

• Knowledge of release planning, analytics, quality assurance, and post-launch optimization.

• Strong skills in product strategy, prioritization, roadmap management, and execution.

• Experience in leading cross-functional teams from the discovery phase through to launch.

• Proven ability to partner effectively with marketing, merchandising, and site operations teams.

• Experience utilizing analytics, experimentation, customer feedback, and consumer insights to drive product decisions.

• Exceptional communication and stakeholder management skills.

• Sponsorship is not available for employment-based work authorization.

🏝️ Benefits

• Paid "UA Give Back" Volunteer Days.

• Discounts on Under Armour Merchandise.

• Competitive matching for 401(k) plans.

• Maternity and Parental Leave for eligible and FMLA-eligible teammates.

• Health and fitness benefits, discounts, and resources.

• Programs promoting physical activity and overall well-being.