Lead Paid Search Strategist

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Plan, create, and oversee various digital advertising campaigns for enterprise clients.

• Evaluate campaign performance in relation to client objectives, conversions, and events.

• Keep clients informed with regular updates on the status of digital initiatives.

• Prepare client deliverables from the initial kickoff documents to ongoing reporting.

• Generate projections and forecasts for client executive teams.

• Guide clients in reaching their business objectives through digital advertising strategies.

• Present tailored information to client representatives, executives, and board members based on the audience.

• Act as a technical expert for departments, committees, and colleagues.

• Design, articulate, and execute improvements to departmental processes.

• Assist in interviewing candidates and hiring for the department.

• If interested, onboard, mentor, and supervise junior direct reports.

• Manage a portfolio of large enterprise clients and collaborate with colleagues across marketing disciplines.

• Mentor and support junior colleagues and peers.

⛳️ Requirements

• At least 6–8 years of experience managing paid advertising programs, ideally in an agency environment.

• Comprehensive knowledge of paid advertising tools such as Google Ads and Facebook Ads.

• Proficient in Google Sheets, Google Slides, and Google Docs.

• Strong understanding of analytics tools like Google Analytics, HubSpot Analytics, or similar.

• Knowledge of landing page optimization techniques and best practices.

• Familiarity with project management tools such as ClickUp, Asana, or Monday.com.

• Experience with pixeling and conversion tracking using Google Tag Manager or alternative methods.

• Proficient in reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.

• Outstanding written and verbal communication as well as presentation skills.

• Exceptional organizational and time management abilities.

• Capacity to work both independently and collaboratively in a team-oriented setting.

• Proven experience in managing multiple projects and paid advertising campaigns at the same time.

• Familiarity with WordPress or similar content management systems.

• Bing Ads certification(s).

• Experience in programmatic advertising.

• Background in training and mentoring junior team members.

• Legally authorized to work in the United States.

🏝️ Benefits

• Flexible remote work options with the choice to work from the Boston office or remotely in specified states.

• Paid vacation benefits that increase annually.

• 14 company holidays each year.

• Summer Fridays from Memorial Day through Labor Day.

• 401K plan with a 4% Safe Harbor employer match after one year of service.

• Financial literacy services offered through the retirement provider.

• Complimentary life insurance coverage.

• Short-term disability benefits.

• Health care plans with 80% employer coverage for medical and dental premiums.

• Full employer coverage for vision insurance.

• Flexible Spending Account (FSA) program.

• Commuter benefits, allowing pre-tax fund contributions and savings of up to 40% annually.

• Monthly team-led webinars.

• Exclusive cohort-based learning opportunities through 829.

• Access to digital course platforms.

• Funding opportunities available for national conferences and events.