Lead Growth Marketing

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership of the Redis digital interface for both agents and users throughout the website, documentation pathways, organic visibility, and AI interfaces.

• Create a seamless agent-driven experience that guides users from solution discovery to documentation review and account creation.

• Develop strategies for SEO, AEO, and GEO across search engines, AI response systems, generative search, assistants, and coding agents.

• Define the narrative for the website platform, including information architecture, page priorities, content pathways, and a contextual-conversion model.

• Collaborate with web engineering teams to ensure implementation and feasibility.

• Lead conversion rate optimization (CRO) and experimentation initiatives across high-intent pages, documentation pathways, sign-up processes, and key conversion points.

• Establish measurements linking discovery to visibility, citations, recommendations, documentation engagement, account creation, conversion, activation, and the sales pipeline.

• Analyze performance data to refine strategy, prioritize roadmaps, reallocate resources, and decide what to scale, revise, or discontinue.

• Manage contractors and agency partners by establishing priorities, defining scopes, reviewing outputs, and reallocating capacity as needed.

• Ensure alignment among content, developer relations, product, engineering, paid media, and executive leadership for a cohesive journey from discovery to adoption.

• Present strategies to executives and actively contribute to high-priority projects.

⛳️ Requirements

• Generally, 7+ years of experience in digital growth or go-to-market (GTM) marketing.

• Significant experience within high-growth B2B SaaS, infrastructure, or AI-related companies.

• Proven track record of building or significantly enhancing digital growth systems where strategies and operating models were not previously established.

• Extensive experience managing website strategies, digital conversion, and organic growth initiatives.

• Experience in developing integrated SEO, AEO, or GEO strategies across traditional search, generative search, AI assistants, answer engines, or coding agents.

• Knowledge of how content, documentation, citations, authority, structured information, and technical foundations impact AI recommendations and technology choices.

• Experience in defining measurement for emerging digital journeys and linking leading signals to account creation, activation, pipeline, or revenue.

• Direct ownership of a CRO and experimentation program, showcasing strong analytical and statistical capabilities.

• Experience in formulating email and GTM orchestration strategies while managing implementation and operations specialists.

• Demonstrated use of AI tools and agents for research, planning, building, analyzing, or optimizing marketing efforts.

• Proficient in AI-native operational fluency.

• Experience overseeing contractors and agency-staffed specialists, including defining work scopes, prioritizing tasks, reviewing outputs, and reallocating capacity.

• Strong executive communication skills along with the ability to transition between strategic and hands-on tasks.

• Successful background check completion.

• Legal authorization to work in the country where the position is located.

🏝️ Benefits

• Competitive salaries and equity grants.

• Unlimited vacation time to support a healthy work-life balance.

• Health, dental, and vision insurance along with 401K, FSA, and commuter benefits.

• Regular team celebrations and recreational events.

• Stipend for home internet and phone expenses.

• Opportunities for learning and professional development.

• Influence a high-performance company on its path to IPO.

• Comprehensive health and wellness programs.

• Discretionary bonuses.

• Stock options.

• Commuter benefits tailored to location.

• Potential for a commission plan.