Lead Generation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conceptualize and craft cold email campaigns for a B2B sales intelligence platform aimed at GTM teams targeting local and vertical SMB markets.

• Conduct research on Ideal Customer Profiles (ICPs), their pain points, and buying triggers within SMB sectors like HVAC, dental, and restaurants.

• Develop copy angles that address the genuine challenges faced by prospects.

• Generate tailored research variables for each prospect utilizing the in-house enrichment platform.

• Leverage AI tools and online research to enhance personalization and messaging strategies.

• Compose cold email sequences from the subject line through follow-ups.

• Organize sequences according to cadence, tone, and escalation logic specific to each vertical and ICP.

• Create and evaluate multiple messaging strategies for each campaign.

• Oversee several active campaigns simultaneously.

• Perform A/B testing on subject lines, opening lines, calls-to-action (CTAs), and sequence structures.

• Review open rates, reply rates, and positive response rates to refine copy effectiveness.

• Recognize successful campaign methodologies and implement insights into new sequences.

• Highlight underperforming campaigns and suggest copy revisions.

• Collaborate with GTM and sales teams regarding messaging and ICP focus areas.

• Keep campaign documentation updated, including copy versions, testing outcomes, and performance observations.

⛳️ Requirements

• Significant experience in B2B outbound email campaigns with a proven history of generating genuine replies and meetings across various SMB verticals.

• Capability to research an ICP, identify authentic pain points, and craft compelling copy angles.

• Proficiency in structuring cold email sequences, including cadence, tone, and escalation logic.

• Strong discipline in A/B testing and the ability to optimize based on performance analytics.

• Previous campaign outcomes demonstrating open rates, reply rates, meetings booked, or similar metrics are required for application.

• Comfortable utilizing proprietary enrichment or research platforms and custom prospect data.

• Proficient in using AI tools and conducting online research.

• Exceptional written English skills with a direct, succinct, and approachable communication style.

• Experience with Clay or a comparable prospect enrichment and research platform is preferred.

• Background in outbound sales or Sales Development Representative (SDR) roles is preferred.

• Familiarity with cold emailing for B2B SaaS, sales intelligence, or data platforms is preferred.

• Knowledge of Instantly, Smartlead, or Apollo is preferred.

• An updated resume is required.

• A brief Loom video introducing yourself, detailing your B2B outbound email experience, and explaining one campaign is required.

• Availability during US business hours is necessary.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of Holidays per company guidelines.

• 100% remote work setup.

• Compensation provided in USD bi-monthly (every 15th and 30th).

• Access to a proprietary in-house enrichment platform featuring extensive prospect data and customizable research variables.

• High-ownership copywriting position with a direct influence on pipeline generation and campaign performance.