Lead Generation, Outreach Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Carry out lead generation and prospecting tasks on LinkedIn following the established sales methodology.

• Research and pinpoint qualified prospects and target demographics.

• Utilize LinkedIn and LinkedIn Sales Navigator to discover, connect with, and engage potential prospects.

• Compose and dispatch personalized connection requests, messages, follow-ups, and other communications with prospects.

• Interact with prospects in an engaging, natural, and persuasive manner that aligns with the client's brand voice.

• Generate curiosity and enthusiasm regarding the client's offerings through effective written communication.

• Assist in guiding qualified prospects towards scheduling a call with the CEO or making a purchase of products/services.

• Track and manage responses and conversations with prospects.

• Aid in promoting and selling online courses, tools, and related offerings.

• Operate from the client’s LinkedIn profile/account when necessary and suitable.

• Recognize buying signals, inquiries, objections, and follow-up opportunities.

• Escalate qualified or interested prospects to the CEO or the relevant team member.

• Maintain precise records of prospects and outreach in the designated systems.

• Persistently enhance messaging based on responses, engagement levels, and feedback from prospects.

• Engage with prospects through LinkedIn, email, and text as appropriate.

• Address prospect inquiries and continue dialogues following established guidelines.

• Assist prospects in understanding the value and relevance of the client's offerings.

• Review messages, campaigns, funnels, forms, and customer touchpoints from the perspective of the customer.

• Identify opportunities for enhancing the customer journey.

• Provide insights on messaging, processes, and customer experiences.

• Balance creative communication and sales engagement with meticulous backend technical work.

⛳️ Requirements

• Prior experience in lead generation, LinkedIn prospecting, sales outreach, or appointment setting.

• Practical experience using LinkedIn for prospect research, connection building, and outreach.

• Familiarity with LinkedIn Sales Navigator.

• Excellent written English and professional communication skills.

• Capability to perform online research and identify suitable prospects.

• Strong attention to detail and adherence to established processes.

• Comfort in professionally communicating with prospective customers.

• Ability to learn and consistently apply a defined sales methodology.

• Self-driven, organized, reliable, and capable of working independently.

• Required hands-on experience with GoHighLevel (GHL).

• Preferred experience in supporting sales of online courses, digital products, professional services, or similar offerings.

• Preference for experience with CRM systems and sales automation.

• Preferred experience in integrating or managing lead information between LinkedIn and GoHighLevel.

• Experience in healthcare, medspa, aesthetics sales, or related industries is preferred.

• Preferred in-depth understanding of GoHighLevel-related processes and workflows.

• Experience in managing inbound inquiries and customer/prospect communications is preferred.

• Willingness and ability to expand into a broader sales, administrative, or technical support role over time.

• Above-average written and verbal English skills.

• Interest in AI and the potential for AI to enhance business processes, automation, communication, and customer experiences.

🏝️ Benefits

• Training on the specific prospecting and sales methodology provided by the client’s designated sales team.

• Opportunity to grow into CRM management, GoHighLevel, sales support, and additional administrative/technical responsibilities.

• Long-term position with growth opportunities alongside the business.