Lead Generation Executive

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct outbound outreach through LinkedIn, cold calling, cold emailing, and other necessary channels.

• Develop and curate targeted prospect lists utilizing LinkedIn Sales Navigator, directories, and various lead sources.

• Tailor outreach messages and call scripts according to prospect profiles and CuringBusy's service offerings.

• Evaluate and compare different channels and methods to determine the most effective strategies for target segments.

• Assess interested prospects against basic fit criteria prior to scheduling.

• Address objections and initial inquiries during calls, direct messages, or email exchanges.

• Arrange appointments using the team's calendar tool and document activities in the CRM.

• Confirm and follow up on scheduled meetings to minimize no-show rates.

• Monitor outreach metrics, response rates, and booked-meeting conversion by channel.

• Keep CRM records for every engaged prospect accurate and up-to-date.

• Create documentation for outreach scripts, call scripts, and insights as reusable standard operating procedures (SOPs).

• Ensure the sales calendar is filled with qualified conversations, allowing the sales team to concentrate on closing deals.

⛳️ Requirements

• Minimum of 2 years of experience in lead generation, appointment setting, sales development representative (SDR), or outbound sales.

• Proven experience across multiple outbound channels—not limited to just one (e.g., LinkedIn outreach and cold calling, or LinkedIn and email).

• Strong cold-calling skills—clear verbal communication with comfort in handling objections and rejections.

• Proficient written English skills for LinkedIn/email outreach—this role interacts with clients in the US market.

• Familiarity with CRM tools and calendar scheduling software.

• Highly organized and consistent in follow-ups across various channels—ensuring nothing is overlooked.

• Proficient in utilizing AI tools (such as ChatGPT, Claude, or Gemini) for drafting outreach, scripts, and prospect research.

• Experience with LinkedIn Sales Navigator or comparable prospecting tools.

• Background in selling or setting appointments for marketing or agency services.

• Knowledge of GoHighLevel, HubSpot, or similar CRM/automation platforms.

• Previous experience working with US-based clients or teams (comfortable with US calling hours and time zone overlap).

🏝️ Benefits

• Work-from-home position/Completely remote.

• Direct reporting to the executive management team.

• Opportunity for growth within a fast-growing startup.

• Experience with international clients.