Lead Consumer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Marketing Manager on execution planning, setting quarterly goals, and formulating strategies.

• Enhance consumer engagement, increase shop traffic, and drive key business performance indicators.

• Work in partnership with Product and both internal and external teams to create co-branded marketing materials for consumers.

• Create, manage, and distribute marketing assets and toolkits for partners and RepairPal Certified shops.

• Craft and publish consumer-oriented content across various platforms, including blogs, emails, print, social media, and websites.

• Build, oversee, and optimize data-driven email campaigns in HubSpot using segmentation, automation, A/B testing, and analytics.

• Track and assess the effectiveness of marketing campaigns.

• Utilize performance data to enhance strategies and improve outcomes across different channels.

• Stay updated on marketing trends, developments in the automotive industry, and competitive dynamics.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, with an emphasis on consumer-facing campaigns, measuring performance, and executing under deadlines.

• Preferred background in Software as a Service (SaaS).

• Capability to devise effective B2C marketing strategies and create engaging consumer-focused content.

• Outstanding writing, storytelling, and communication abilities.

• Experience in generating brand-consistent, multi-channel content and adjusting tone and style for diverse audiences.

• Basic skills in visual design.

• Proficient in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.

• Strong computer skills, including familiarity with Google Suite, Salesforce, and related marketing tools.

• Understanding of email marketing, social media, SEO, calls-to-action (CTAs), customer journey mapping, and suitable content for various channels.

• Ability to balance strategic planning and execution, work collaboratively with stakeholders, and adapt based on feedback.

• Highly organized and detail-oriented, capable of managing multiple projects independently in a remote work setting.

• Interest in or background in the automotive industry and automotive technology is advantageous.

• A portfolio that showcases professionally executed marketing materials, including published work for real brands with measurable audience engagement and business impact.

• Willingness to travel up to 30% of the time.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from the first day of employment.

• 15 days of paid time off (PTO), increasing with over 2 years of tenure.

• 12 paid holidays plus an additional floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for remote work expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Additional benefits may also be available.