Lead Consumer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Marketing Manager on planning execution, setting quarterly objectives, and strategizing.

• Enhance consumer engagement, boost shop traffic, and achieve business KPIs.

• Partner with Product teams and both internal and external collaborators to create co-branded marketing materials aimed at consumers.

• Create, maintain, and distribute marketing resources and toolkits for partners and RepairPal Certified shops.

• Compose and publish consumer-oriented content across various platforms including blog, email, print, social media, and web channels.

• Design, manage, and optimize data-driven email marketing campaigns utilizing HubSpot.

• Leverage CRM tools, segmentation, automation, A/B testing, and performance analysis.

• Assess and report on campaign effectiveness, refining strategies across different channels.

• Stay informed on marketing trends, developments in the automotive industry, and competitive landscape.

⛳️ Requirements

• Minimum of 4 years of experience in digital marketing, particularly focused on consumer-oriented campaigns, performance tracking, and meeting deadlines.

• Preferably have a background in SaaS.

• Proven ability to create effective B2C marketing strategies and engaging, consumer-driven content.

• Outstanding writing, storytelling, and communication abilities.

• Experience in producing brand-consistent, multi-channel content and adjusting tone for various audiences.

• Basic skills in visual design.

• Proficient in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.

• Strong computer proficiency, including Google Suite, Salesforce, and relevant marketing tools.

• Understanding of email marketing, social media, SEO, CTAs, customer journey mapping, and content tailored to specific channels.

• Capable of managing multiple projects independently in a remote work setting.

• A background in or passion for the automotive industry and technology is a plus.

• A portfolio that highlights professionally executed marketing materials with published work for real brands, showing measurable audience engagement and business impact.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage starting on the first day.

• 15 days of paid time off, increasing with over 2 years of service.

• 12 paid holidays plus one additional floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.