Lead Consumer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide support for the RepairPal business segment within Yelp.

• Take ownership of and implement B2C omnichannel content marketing strategies and campaigns throughout the customer journey.

• Develop engagement and conversion initiatives across various platforms including social media, email, SMS, search, RepairPal, Yelp, and others.

• Assist with both external and internal marketing strategies to enhance engagement, conversions, and customer retention.

• Collaborate with the Marketing Manager to plan executions, set quarterly goals, and formulate strategy.

• Drive consumer engagement, increase shop traffic, and achieve business KPIs.

• Work together with Product and both internal and external partner teams to create co-branded marketing materials targeting consumers.

• Create, maintain, and distribute marketing resources and toolkits for partners and RepairPal Certified shops.

• Write and publish consumer-oriented content for blogs, emails, print media, social platforms, and websites.

• Build, oversee, and enhance data-driven HubSpot email campaigns employing segmentation, automation, A/B testing, and performance analytics.

• Monitor and evaluate campaign effectiveness, refining strategies based on data insights.

• Keep track of marketing trends, developments in the automotive industry, and the competitive landscape.

• Travel up to 30% for partner meetings, industry events, and trade exhibitions.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing with a focus on consumer-centric campaigns, performance metrics, and deadline-driven execution.

• A background in SaaS is preferred.

• Proven ability to create effective B2C marketing strategies and engaging consumer-focused content.

• Outstanding writing, storytelling, and communication abilities.

• Experience in producing brand-consistent content across various channels, including the ability to adapt tone and style for diverse audiences.

• Basic skills in visual design.

• Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.

• Strong computer proficiency, including in Google Suite, Salesforce, and other related marketing tools.

• Understanding of email marketing, social media, SEO, CTAs, customer journey mapping, and content tailored for specific channels.

• Capacity to balance strategic planning with execution, work collaboratively with stakeholders, and adapt to feedback.

• Ability to independently manage multiple projects in a remote work setting.

• A background in or enthusiasm for the automotive industry and automotive technology is advantageous.

• A portfolio demonstrating professionally executed marketing materials with published work for real brands and measurable audience engagement and business impact.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from day one.

• 15 days of paid time off, increasing with more than 2 years of tenure.

• 12 paid holidays.

• One floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Additional benefits may also be available.