Junior Marketing Data Analyst

This is a fully remote position, open to applicants in China.

📋 Description

• Assist in the upkeep of cross-channel attribution models (MMM/MTA).

• Identify and highlight attribution data gaps or inconsistencies across Web and App platforms.

• Oversee and refresh CAC and LTV dashboards across international markets.

• Aid in cohort analysis and compile data summaries for discussions regarding the marketing budget.

• Analyze user data at the Registration, KYC, First Trade, and Deposit conversion stages.

• Reveal churn trends and assist in the design and execution of product-side A/B tests.

• Monitor and report suspicious traffic and “bonus hunter” activity utilizing fraud detection tools.

• Elevate fraud-monitoring insights to the Senior Marketing Data Analyst.

• Maintain and refresh BI dashboards for the Marketing, Product, and Operations teams.

• Respond to ad-hoc reporting requests with accuracy and timeliness.

• Report directly to the Senior Marketing Data Analyst within the Growth Team.

• Collaborate with global teams in Marketing, Product, Operations, and the Global Marketing COE.

⛳️ Requirements

• 2-3 years of experience in data analytics, marketing analytics, or a related field.

• Familiarity with the Fintech, Gaming, financial, or e-commerce sectors is advantageous.

• Experience with Mobile Measurement Partners such as AppsFlyer or Adjust is preferred but not mandatory.

• Knowledge of Google Analytics 4 (GA4) is preferred but not essential.

• Degree in Statistics, Mathematics, Computer Science, Data Science, or a related quantitative discipline; equivalent practical experience will be considered.

• Proficient in SQL for data extraction and analysis tasks.

• Working knowledge of Python or R is a plus.

• Basic understanding of probability and statistics is required.

• Familiarity with A/B testing principles, including sample size and significance testing.

• Knowledge of BI dashboard tools such as Tableau, Looker, or similar tools.

• Capability to maintain and update existing dashboards effectively.

• Proficient in English with the ability to understand English-language technical documentation.

• Comfortable working independently in a remote setting.

• Must utilize a personal device and laptop for work-related tasks.

🏝️ Benefits

• Opportunities for personal growth.

• Encouragement of collaboration and intrapreneurship.

• A transparent and objective culture of performance management.

• Work with a global team spanning over 15 countries.

• Flexible remote work arrangement.

• Utilization of personal devices and laptops for work purposes.

• Interview process includes discussions with a Talent Acquisition Partner, Senior Marketing Data Analyst, and Marketing Analytics Manager.