Junior CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of planning, creating, and distributing email campaigns and newsletters independently.

• Develop and manage customer segments and target audiences within the CRM system.

• Design and execute marketing automation strategies and trigger campaigns.

• Enhance and optimize current loyalty programs with a focus on the equestrian community's needs.

• Regularly analyze, interpret, and report on CRM metrics, providing actionable recommendations.

• Assist in the support of loyalty programs.

⛳️ Requirements

• Some practical experience in newsletter marketing, including campaign execution, copywriting, or audience segmentation.

• Basic familiarity with CRM software, such as Klaviyo, Loyalty Lion, or Shopify, is preferred.

• Knowledge of or a keen interest in equestrian sports is a plus.

• A strong interest in data-driven marketing, along with an understanding of KPIs like open rate, click-through rate, and conversion rate.

• Proficient in Excel or Google Sheets, including skills in pivot tables and VLOOKUP.

• Possess analytical thinking and a structured, self-motivated work approach.

• A collaborative team player with excellent communication skills for engaging with internal stakeholders.

• Proficient in German and good command of English, both written and verbal.

🏝️ Benefits

• Compensation based on performance.

• Numerous opportunities for both professional and personal growth.

• Attractive discounts for employees.

• Access to Corporate Benefits.

• Company-sponsored bicycle leasing program.

• Occupational pension scheme.

• Opportunities for professional development and training.

• Flexible working hours.

• Complimentary parking.

• Weekly deliveries of fresh fruit and sweets.

• Complimentary hot and cold beverages at the Fulda location.