Junior Creative Director

This is a fully remote position, open to applicants in Guatemala.

📋 Description

• Evaluate client onboarding materials, brand guidelines, objectives, and the performance of existing pages.

• Collaborate based on content strategies established by the Creative Director or founder.

• Generate video concepts leveraging client insights, Brand Sharks frameworks, formats, and templates.

• Transform successful client content into innovative variations.

• Utilize competitor analysis and research documents to create supporting ideas.

• Determine the topic, format, and hook for each video in every batch.

• Reference original sources for all generated ideas.

• Strategically plan batches of ideas ahead of deadlines.

• Compose scripts following Brand Sharks frameworks and best practices.

• Develop multiple hook options and choose the most compelling one.

• Create the hook, on-screen headline, and cover text for each video.

• Align scripts with the client's voice while focusing on audience growth optimization.

• Provide reference links for script inspiration.

• Utilize internal AI scripting systems and Claude to draft and enhance scripts.

• Ensure scripts are prepared in advance of the production schedule and deadlines.

• Review edited videos and identify any deviations from the original script.

• Monitor published video performance and detect effective ideas and formats.

• Incorporate performance insights into upcoming ideas and scripts.

• Respond to creative inquiries from editors and team members.

• Organize files, folders, and naming conventions in line with company SOPs.

• Maintain responsiveness on Slack during business hours and communicate any obstacles promptly.

• Carry out additional relevant tasks assigned by the hiring manager.

⛳️ Requirements

• Minimum of 1 year of practical experience in creating short-form video content for platforms such as Instagram Reels, TikTok, or YouTube Shorts.

• Proven track record of producing at least 5 standout videos from start to finish, achieving view counts that are 5 times the follower count of the page.

• Strong grasp of hooks, payoffs, retention strategies, and the structure of short-form content.

• Daily engagement with social media content and an active analysis of creators, formats, and current performance trends.

• Experience writing scripts in English for social media video content.

• Proficient in drafting and refining scripts using AI tools, particularly Claude.

• Excellent organization and time-management skills, with the ability to secure extended periods of focused work.

• Eager to learn, competitive, and motivated to improve rapidly.

• Must have access to a webcam, microphone, and computer.

• Exceptional proficiency in English, both verbal and written (C2 on the CEFR scale).

• A quiet workspace at home with reliable internet connectivity of 100 Mbps or higher.

• Preferred: experience in growing content for US-based or English-speaking market pages.

• Preferred: background in creating content for founder-led businesses or personal brands.

• Preferred: experience at a content creation, social media, or personal branding agency.

• Preferred: demonstrated growth of personal social media accounts.

• Preferred: familiarity with Notion and Slack.

🏝️ Benefits

• Relevant software and subscriptions will be provided.