Integrated Media Planner

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Create and oversee media plans.

• Provide education on media fundamentals while managing media execution for a range of Basis clients.

• Utilize knowledge of the digital media landscape and Basis products to develop media planning recommendations that align with overall strategy.

• Deliver cohesive media plans across various channels with a clear justification.

• Keep informed about syndicated media tools and their role in planning.

• Work with analytics to ensure media strategies and reporting meet business objectives and success metrics.

• Negotiate with vendors to secure inventory and favorable pricing.

• Guide the formulation of KPIs for strategic media plans.

• Foster relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.

• Provide high-level, solutions-oriented client service.

• Contribute to campaign performance, client satisfaction, and retention in collaboration with Integrated Client Solutions and Client Development teams.

• Manage insertion orders, revisions to post-IO media plans, and publisher IO approvals.

• Execute campaigns to achieve budgetary goals and KPIs.

• Assist the Finance team with billing processes and discrepancies.

• Complete traffic sheets and support with creative assets and instructions.

⛳️ Requirements

• Over 2 years of experience in digital media planning and buying.

• Knowledge and interest in programmatic media and real-time bidding.

• Experience collaborating with a Demand Side Platform.

• Strategic thinking and proactive client service abilities.

• Excellent written and verbal communication skills.

• Strong skills in issue resolution and problem-solving.

• Ability to thrive in a cross-functional team environment.

• Enthusiasm for staying updated on the latest research and media tools to inform recommendations.

• Intermediate to advanced skills in Excel and PowerPoint.

• Dedication to fostering inclusive and respectful environments where all voices are acknowledged and supported.

• Thoughtful collaboration, design, and decision-making that emphasizes equity, access, and continuous learning.

• Hands-on experience with DSP buying.

• Previous experience in holistic media planning.

• Familiarity with third-party ad servers.

• Experience with digital reporting dashboards such as Datorama.

• Background in holistic media planning with a concentration on search and social.

• Basis Certified.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.