Integrated Media Planner

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and oversee media strategies.

• Facilitate education on media fundamentals.

• Oversee media execution for a portfolio of Basis clients.

• Utilize knowledge of the digital media landscape and Basis products to formulate media planning recommendations aligned with overall strategy.

• Produce integrated media plans across various channels with a clear justification.

• Keep abreast of syndicated media tools and their application in planning.

• Work in conjunction with analytics to synchronize media strategies and reporting outcomes with business goals and performance indicators.

• Negotiate with vendors to secure optimal inventory and pricing.

• Guide the development of KPIs for strategic media plans.

• Foster relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.

• Deliver solutions-focused, high-level client service.

• Contribute to campaign performance, client satisfaction, and retention along with ICS leadership and Client Development.

• Manage insertion orders, revisions to post-IO media plans, and approvals from publishers.

• Execute campaigns to meet budgetary constraints and KPIs while ensuring full delivery.

• Assist Finance with billing processes and discrepancies.

• Complete traffic sheets and aid in gathering creative assets and directives.

⛳️ Requirements

• 2+ years of experience in digital media planning and buying.

• Knowledge and interest in programmatic media and real-time bidding.

• Experience collaborating with a Demand Side Platform.

• Strategic thinking and proactive client service abilities.

• Excellent written and verbal communication skills.

• Strong skills in issue resolution and problem-solving.

• Ability to thrive in a cross-functional team setting.

• Enthusiasm for staying updated with the latest research and media tools.

• Intermediate to Advanced proficiency in Excel and PowerPoint.

• Dedication to fostering inclusive, respectful environments where all voices are recognized and supported.

• A thoughtful approach to collaboration, design, and decision-making prioritizing equity, access, and continuous learning.

• Hands-on experience with DSP buying.

• Previous experience in holistic media planning.

• Familiarity with 3rd party ad servers.

• Experience with digital reporting dashboards like Datorama.

• Background in holistic media planning with an emphasis on search and social.

• Basis Certified.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.

• Competitive benefits.

• Remote, hybrid, or on-site work options available across the U.S. and Canada.

• Equal-opportunity workplace.

• Interview accessibility assistance.