Integrated Marketing Program Manager

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee comprehensive marketing initiatives, including experience management, content development, integrated communications, delivery, and performance tracking.

• Convert stakeholder goals into program briefs that outline target audiences, value propositions, messaging, KPIs, and success metrics.

• Manage program tasks and workflows utilizing internal planning and marketing systems.

• Organize and execute event experiences, focusing on session formats, engagement strategies, attendee acquisition, audience journeys, and communication plans.

• Create messaging frameworks, narrative agendas, speaker support materials, and essential content assets.

• Supervise milestones, dependencies, roles and responsibilities, budgets, and delivery requirements.

• Coordinate production, rehearsals, onsite execution, and post-event lead management and follow-up.

• Implement audience segmentation and journey mapping in digital communications, content, and events.

• Take ownership of program measurement, including attendance quality, engagement metrics, follow-up conversions, and insights reporting.

• Collaborate with stakeholders, creative teams, production resources, and cross-functional teams to deliver programs aligned with the brand.

• Build and nurture communities to further program objectives and sustain audience engagement.

• Utilize AI-enabled tools, agents, and workflow integrations to enhance marketing and communications efficiency.

• Offer guidance and quality assurance to team members and lead event teams during onsite execution as needed.

⛳️ Requirements

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a related field.

• Demonstrated experience in leading complex marketing programs from strategy and planning through to execution, measurement, and optimization.

• Strong background in event and experience management, including in-person, virtual, and/or hybrid programs, production, and onsite delivery.

• Exceptional stakeholder management skills, particularly with senior leaders and cross-functional teams in large or matrixed organizations.

• Strong capabilities in content and communications, encompassing messaging, storytelling, executive communications, presentations, and speaker enablement.

• Proven program management skills, including the ability to manage multiple workstreams, timelines, dependencies, budgets, and competing priorities.

• Experience with audience segmentation, journey planning, engagement data, and KPIs.

• Excellent written and verbal communication skills with a strong executive presence and keen attention to detail.

• Experience in professional services or another complex B2B environment is advantageous.

• Familiarity with AI-enabled marketing tools, AI agents, and workflow automation is a plus.

• Experience leading teams or providing strategic direction and quality assurance is beneficial.

• Must possess legal authorization to live and work in the country where the position is based without requiring employer sponsorship.

🏝️ Benefits

• Remote work setup.

• Flexible opportunities.

• On-site, remote, or hybrid delivery options.