Integrated Marketing Program Manager

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee comprehensive marketing programs from inception to completion, covering experience management, content development, integrated communications, execution, and value assessment.

• Convert stakeholder goals into program briefs that outline target demographics, value propositions, messaging, KPIs, and success metrics.

• Supervise program tasks and workflows utilizing internal planning and marketing systems.

• Organize and execute event experiences, which encompass session formats, engagement strategies, attendee recruitment, audience journeys, and communication plans.

• Create messaging frameworks, agenda narratives, materials for speaker preparation, and essential content assets.

• Oversee program timelines, dependencies, roles and responsibilities, budgets, and delivery criteria.

• Coordinate production, rehearsals, onsite execution, and post-event lead management and follow-up.

• Implement audience segmentation and journey mapping across digital communications, content, and events.

• Take ownership of program evaluation, including attendance quality, engagement metrics, follow-up conversions, and insights reporting.

• Collaborate with stakeholders, creative teams, production resources, and cross-functional teams to deliver high-quality, brand-consistent programs.

• Cultivate and engage communities to support program goals and maintain ongoing audience interaction.

• Utilize AI-driven tools, agents, and workflow integrations to enhance marketing and communication efficiency.

• Offer guidance and quality assurance to team members and lead event teams during onsite delivery as necessary.

⛳️ Requirements

• 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a similar field.

• Proven track record in directing complex marketing programs from strategy and planning stages through to execution, measurement, and optimization.

• Strong background in event and experience management, including in-person, virtual, and/or hybrid programs, as well as production and onsite execution.

• Exceptional stakeholder management abilities with senior leaders and cross-functional teams within large or matrixed organizations.

• Robust content and communication skills, including messaging, storytelling, executive communications, presentations, and speaker support.

• Demonstrated prowess in program management, including handling multiple workstreams, timelines, dependencies, budgets, and competing priorities.

• Experience with audience segmentation, journey planning, and utilizing engagement data and KPIs to assess program effectiveness.

• Outstanding written and verbal communication skills, with a strong executive presence and keen attention to detail.

• Background in professional services or other complex B2B environments is advantageous.

• Familiarity with AI-driven marketing tools, AI agents, and workflow automation is a plus.

• Experience in leading teams or providing strategic direction and quality assurance is beneficial.

• Must hold legal authorization to reside and work in the country where the position is based without requiring employer sponsorship.

🏝️ Benefits

• Remote work arrangement.

• Initial contract duration of 3 months, with the possibility of extension.

• Flexible opportunities available through HelloKindred's talent solutions.

• Commitment to inclusive and equitable hiring practices.

• Equal opportunity employment.