Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee integrated organic marketing initiatives from concept development to implementation, assessment, and enhancement.

• Convert company goals, product introductions, customer insights, and market dynamics into campaign ideas.

• Create campaign briefs, schedules, messaging structures, and distribution strategies.

• Facilitate campaign implementation across Content, Design, Product, Sales, and Leadership teams.

• Direct organic social media strategies across LinkedIn and other key platforms.

• Create and oversee content calendars.

• Compose, refine, schedule, and distribute social media posts while upholding brand voice.

• Track engagement, audience expansion, and content effectiveness.

• Formulate and manage the email marketing strategy.

• Plan and execute promotional, ABM, and campaign-centered emails.

• Design nurture campaigns and customer journeys.

• Administer email schedules, segmentation, personalization, testing, and reporting.

• Collaborate across departments on campaign messaging, visual elements, product updates, launches, use cases, and customer value propositions.

• Align ABM and lifecycle campaigns with account priorities and revenue goals.

• Set campaign objectives, KPIs, and evaluation frameworks.

• Provide reports on organic social, email, campaign, and pipeline performance.

• Analyze performance metrics and enhance messaging, segmentation, and channel strategies.

• Maintain thorough documentation of campaign strategies, outcomes, insights, and best practices.

⛳️ Requirements

• 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related discipline.

• Proven experience managing organic social media initiatives, especially for B2B or SaaS organizations.

• Practical experience in developing and executing email campaigns, including promotional, ABM, and nurture strategies.

• Strong capabilities in campaign planning and project management.

• Exceptional writing, editing, and communication skills.

• Experience working collaboratively with Content, Design, Product, Sales, and executive stakeholders.

• Comprehensive understanding of audience segmentation, buyer journeys, and lifecycle marketing.

• Analytical mindset with the ability to interpret performance data and provide informed recommendations.

• Ability to juggle multiple priorities and projects in a fast-paced setting.

• Keen attention to detail and a strong sense of ownership.

• Preferred: experience in B2B data/tech, ecommerce, martech, or another intricate technology environment.

• Preferred: experience in supporting account-based marketing initiatives.

• Familiarity with marketing automation and CRM tools like HubSpot, Marketo, Salesforce, or similar platforms.

• Experience with email marketing software and analytics tools.

• Familiarity with social media management, reporting, and project management tools.

• Experience collaborating on product launches or comprehensive go-to-market campaigns.

• Understanding of attribution, pipeline reporting, and marketing performance metrics.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Professional development opportunities and continuous learning.

• Supportive and inclusive company culture.