Integrated Commercial Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive marketing strategies and plans that foster growth, enhance customer engagement, generate revenue, and yield tangible business outcomes.

• Convert business, product, and commercial objectives into cohesive marketing campaigns, investments, and growth initiatives.

• Collaborate with Product Management, Commercial Leadership, and the FHS Centralized Marketing team.

• Take charge of marketing strategy, campaign prioritization, messaging, customer journey development, and performance evaluation.

• Enhance brand awareness, stimulate demand, and boost customer retention through integrated marketing programs.

• Manage customer messaging, website strategy, marketing content, and the development of customer journeys.

• Assist in product launches and commercial initiatives by providing coordinated marketing campaigns and sales enablement materials.

• Create qualified sales opportunities through digital channels, events, email, social media, web, and customer marketing programs.

• Assess performance, refine marketing investments, and enhance ROI.

• Spearhead cross-functional initiatives and ensure that centralized campaign execution aligns with business objectives while creating a seamless customer experience.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 6 years of progressive B2B marketing experience, including significant involvement in integrated marketing strategy, demand generation, and complex cross-functional projects.

• Proven ability to translate business strategies, product roadmaps, and customer insights into actionable marketing plans.

• In-depth understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.

• Established capability to communicate complex concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.

• Strong analytical, strategic thinking, communication, planning, and project management skills, with the capacity to identify innovative solutions to intricate business challenges.

• Experience in healthcare, technology, SaaS, industrial, or regulated markets.

• Proven track record of developing integrated marketing strategies and demand generation programs.

• Familiarity with digital marketing, website management, social media, email marketing, and event coordination.

• Robust analytical skills with the ability to link marketing efforts to business results.

• Capacity to influence and lead across functions without direct authority.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Supportive and inclusive work environment.